Crisis Management
About Crisis Management
Crisis management is identifying a threat to an organization and its stakeholders in order to respond effectively to the threat. Due to the unpredictability of global events, many modern organizations attempt to identify potential crises before they occur in order to sketch out plans to deal with them. When and if a crisis occurs, the organization must be able to drastically change course in order to survive.
Any business, large or small, may run into problems that negatively impact its normal operations. A crisis can take many forms: An office fire, the death of a CEO, a terrorist attack, a data breach, or a natural disaster can lead to tangible and intangible costs to a company in terms of lost sales, damage to its reputation, and a decrease in income.
Businesses that put a continuity plan in place in case of unforeseen contingencies can mitigate the effects of a negative event. The process of having a business continuity plan in place in the event of a crisis is known as crisis management.
Why is Crisis Management important?
Ultimately, crisis management is designed to protect an organization and its stakeholders from threats and/or reduce the impact felt by threats. Crisis management is a process designed to prevent or lessen the damage a crisis can inflict on an organization and its stakeholders.
The benefits of crisis management are
• The mere act of creating a crisis plan often establishes heightened awareness of crisis risks throughout the organization.
• Crisis planning can reduce the seriousness of a crisis.
• Crisis planning reduces the time it takes for an organization to respond to a crisis.
• Crisis planning helps an organization identify a crisis.
• Crisis planning can remind an organization what matters most.
Who should take the Crisis Management Exam?
• PR executives
• Communication Teams
• Business Owners
• Project managers
• Business owners or Entrepreneurs
• Anyone who wants to assess their crisis management skills
• Managers and senior executives
• Crisis management consultants
• Professionals working in outsourced companies responsible for crisis management
• Anyone interested in crisis management
• Students
Crisis Management Certification Course Outline
1. Risk Management
2. Assessment
3. Vulnerabilities
4. Crisis Management Plan
5. Crisis Prevention
6. Crisis Communication
7. Media Relations