Cross Sell
About Cross Sell
Cross-selling involves selling related, supplementary products or services based on the customer’s interest in, or purchase of, one of your company’s products.
The objective of cross-selling can be either to increase the income derived from the client or to protect the relationship with the client or clients. The approach to the process of cross-selling can be varied.
In practice, large businesses usually combine cross-selling and up-selling techniques to increase revenue.
Why is Cross Sell important?
The benefits of Cross-selling for organizations are
• Increases conversion rates of customers
• Offers convenience and flexibility to customers
• Balances the relationship between new and existing customers
• Generates lead and convert them into loyal customers
• Helps, improve customer service
• Promotes innovation
• Discourages churn and improves customer loyalty and experience
Who should take the Cross Sell Exam?
• Sales professionals
• Anyone who wants to assess their skills
• Sales managers and senior executives
• Sales consultants
• Professionals working in outsourced companies and responsible for sales
Cross Sell Certification Course Outline
1. Theories of Selling
2. Prospecting, Objection Handling, and Closing
3. Functions of Salesperson
4. Sales Forecasting
5. Sales Management
6. Cross Selling