Customer Acquisition
About Customer Acquisition
Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase decisions.
The
cost of acquiring a new customer is referred to as customer acquisition
cost (or CAC for short). Once the customer acquisition process is
complete, it then hands itself to customer retention &
re-acquisition.
Customer
acquisition techniques change with technological changes. There is
always a need to optimize and upgrade the traditional ways of marketing
channels available. Exploring new methods to entertain customers is
important to remain in the competition and have a high acquisition rate.
Why is Customer Acquisition important?
The benefits of customer acquisition for companies are
• Helps Businesses Increase Sales
• Increases Brand Awareness
• New Customers Help Grow Business
Who should take the Customer Acquisition Exam?
• Sales professionals
• Business owners and Entrepreneurs
• Anyone who wants to assess their sales skills
• Sales managers and senior executives
• Sales consultants
Customer Acquisition Certification Course Outline
1. Developing Marketing Strategies And Plans
2. Capturing Marketing Insights
3. Connecting With Customers
4. Analysing Consumer Markets
5. Analysing Business Markets
6. Identifying Market Segments And Targets
7. Building Strong Brands
8. Customer Acquisition