Customer Acquisition Practice Exam

About Customer Acquisition
Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase decision.

The cost of acquiring a new customer is referred to as customer acquisition cost (or CAC for short). Once the customer acquisition process is complete, it then hands itself to customer retention & re-acquisition.

You can acquire customers through a variety of marketing tactics, digital channels, and strategies (both on or offline). It often involves a mix of cross-channel marketing campaigns, which could include:
•    Display Advertising
•    Social Media Marketing
•    Search Marketing
•    Content Marketing
•    Affiliate Marketing
•    Email Marketing
•    Or any mix of marketing initiatives

In order for any customer acquisition strategy to be effective, it must evolve with ever-changing consumer behavior and preferences.

Customer acquisition techniques change with technological changes. There is always a need to optimize and upgrade the traditional ways of marketing channels available. Exploring new methods to entertain customers is important to remain in competition and have high acquisition rate.

Customer Acquisition has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Customer Acquisition important?
The benefits of customer acquisition for companies are

• Helps Businesses Increase Sales
• Increases Brand Awareness
• New Customers Help Grow Business

Certified Customer Acquisition professionals, executives and managers are in high demand in companies across the globe.

Important Concepts for Customer Acquisition Practice Exam

• Developing Marketing Strategies And Plans
• Capturing Marketing Insights
• Connecting With Customers
• Analysing Consumer Markets
• Customer insight and meaningful propositions
• Long-term acquisition strategies

Who should take the Customer Acquisition Exam?
•    Sales professionals
•    Business owners and Entrepreneurs
•    Anyone who wants to assess their sales skills
•    Sales managers and senior executives
•    Sales consultants

Customer Acquisition Practice Exam Objectives

Customer Acquisition exam focuses on assessing your skills and knowledge in acquiring new customers.

Customer Acquisition Practice Exam Pre-requisite

There are no prerequisites for the Customer Acquisition exam. Candidate should be well versed  in acquiring new customers to clear the exam.

Customer Acquisition Certification Course Outline
1. Developing Marketing Strategies And Plans
1.1 Mission Statement
1.2 The Market
1.3 Competition - Direct and indirect
1.4 Sample Marketing Plan Outline

2. Capturing Marketing Insights
2.1 Marketing Information Systems
2.2 Analysing the Macro environment
2.3 Marketing Research
2.4 Measuring Marketing Productivity
2.5 Forecasting and Demand Measurement
2.6 Marketing Mix Modelling

3. Connecting With Customers
3.1 Creating Customer Value, Satisfaction, and Loyalty
3.2 Maximizing Customer Lifetime Value
3.3 Cultivating Customer Relationships
3.4 Customer Database and Marketing

4. Analysing Consumer Markets
4.1 Factors influencing consumer behaviour
4.2 Major Psychological Processes
4.3 Buying Decision Process

5. Analysing Business Markets
5.1 Organisational Buying
5.2 Business Buying Decision Process
5.3 Procurement Process
5.4 Managing B2B Customer Relationships

6. Identifying Market Segments And Targets
6.1 Levels of Market Segmentation
6.2 Approaches to Segmenting Markets
6.3 Market Targeting

7. Building Strong Brands
7.1 Measuring Sources of Brand Equity
7.2 Brand Image
7.3 Key Success Criteria
7.4 The Brand Value Chain

8. Customer Acquisition
8.1 Developing an acquisition strategy
8.2 Predicting response and outcomes
8.3 Acquisition communication plan
8.4 Acquisition budget
8.5 Customer insight and meaningful propositions
8.6 Engaging campaign to drive action
8.7 Long-term acquisition strategies

Exam Format and Information
Certification name – Customer Acquisition Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199