Customer Management
About Customer Management
Customer
Management systems and applications (also known as CRM, or Customer
Relationship Management) are used to capture, research and analyse
information such as customer behaviour, buying preferences and
demographics.
Customer retention and loyalty are important goals
for successful companies. This business aim to retain and develop a core
customer base. Good customer management enables companies to ensure the
services they provide are in line with what the customer wants.
Importantly, it can also identify further opportunities for growth.
Why is Customer Management important?
Customer
Management is a strategy for managing all your company's relationships
and interactions with your customers and potential customers. It helps
you improve your profitability.
Benefits provided by Customer Management are
• Better knowledge of customers.
• Better segmentation.
• Better customer retention.
• Better anticipation of needs.
• Better and speedier communication.
• Better protection of data privacy.
Who should take the Customer Management Exam?
• Customer service professionals
• Business owners
• Entrepreneurs
• Innovators
• Anyone who wants to assess their customer service skills
• Customer service managers and senior executives
• Customer service consultants
• Professionals working in outsourced companies responsible for customer service
• Anyone interested in customer service
• Students
Customer Management Certification Course Outline
1. Customer Service
2. Customer Handling
3. Customer Focus
4. Customer Expectations
5. Customer Needs
6. Consumer Perception
7. Consumer Attitudes