Database Marketing

About Database Marketing

Database marketing is a type of direct marketing that creates individualized communications to advertise a product or service by leveraging databases of current or future consumers. Any addressable media, like direct marketing, can be used as a communication channel.

Database marketing has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Database Marketing important?

To arrange prospects based on demographics and other prospective demographics, such as potential interests, database marketing is helpful. It gives significant accounts first priority. tailors marketing messaging to certain targets. Possibility of improving client retention

Data about the customers is gathered, including their names, addresses, phone numbers, email addresses, transaction histories, and other information. Following analysis, this data is put to use to provide customized customer experiences or to draw in new clients. S

Database marketing certified professionals, executives and managers are in high demand in companies across the globe.

Who should take the Database Marketing Exam?

• Those in Junior, middle, and senior marketer levels
• Managers
• Marketing Data Analyst
• Lead Analyst
• Marketing Campaign Analyst
• Business Analyst

Knowledge and Skills required for the Database Marketing

Specific skills are needed to excel in career of database marketing which includes analytical bent of mind and quick learning skills.

Database Marketing Practice Exam Objectives

Database Marketing exam focuses on assessing your skills and knowledge in marketing and database marketing.

Database Marketing Practice Exam Pre-requisite

There are no prerequisites for the Database Marketing exam. Candidates who are well versed  in marketing and database marketing can easily clear the exam.

Database Marketing Certification Course Outline

1. Engagement and Purchasing Behavior
2. Understanding Statistical Modeling
3. Applying Modeling
4. Evaluating Choices
5. Creating an Advanced Modeling Strategy
6. Delivering a Successful Data-Driven System
7. Database Marketing Testing
8. Understanding Testing Pitfalls
9. Applying Different Types of Testing
10. Applying Test Groups That Work
11. Creating an Advanced Testing Strategy
12. Delivering a Successful Testing System

Exam Format and Information

Certification name – Certificate in Database Marketing
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199