Dealer Management Practice Exam

About Dealer Management
Due to the repetitive nature of the job, and the dynamic nature of distribution, Dealer sale has its own sets of challenges. These challenges have to be taken head on by your distributors and dealers. And hence, keeping motivation of Dealer dealers high is the key to success in distribution.
Dealer management involves the marketing and sales strategies your company uses to reach and satisfy consumers, the techniques you use to support your partners who help with the distribution process, and how you manage vendors.

When establishing your Dealer management solutions, you must set clear goals for each Dealer. (A Dealer is how you intend to sell your goods or services to your target audience). In addition to clear goals for each Dealer, you want to:

•    Define the policies and procedures to manage your Dealers
•    Identify which products you offer that are suitable for a particular Dealer, and
•    Develop sales and marketing programs for each Dealer to meet the actual needs of your target customer, not what you think their needs are.

Dealer Management has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Dealer Management important?
The goal of channel management is to establish direct communication with customers in each channel. If the company is able to effectively achieve this goal, the management will have a better idea which marketing channel best suits that particular customer base.

The benefits include
•    Timely Delivery of Products
•    Maintain Stock of Products
•    Provides Market Information
•    Promotion of Goods
•    Distribution of Risk

Certified Dealer Management professionals, executives and managers are in high demand in companies across the globe.

Important Concepts for Dealer Management Practice Exam

• Basics of Marketing Dealer
• Selection of Appropriate Dealers
• Dealer Management
• Dealer Performance
• Dealer Motivation
• Physical Distribution
  
  

Who should take the Dealer Management Exam?
•    Sales or marketing professionals
•    Business owners
•    Entrepreneurs
•    Innovators
•    Anyone who wants to assess their channel or dealer management skills
•    Sales or marketing managers and senior executives
•    Sales or marketing consultants
•    Professionals working in outsourced companies responsible for Sales or marketing
•    Any professional with skills and knowledge on Sales or marketing
•    Individuals who encounters dealer or channel within their day-to-day job

Dealer Management Practice Exam Objectives

Dealer Management exam focuses on assessing your skills and knowledge in managing dealers for the company.

Dealer Management Practice Exam Pre-requisite

There are no prerequisites for the Dealer Management exam. Candidate should be well versed  in managing dealers to clear the exam.

Dealer Management Certification Course Outline
1. Basics of Dealer
1.1 What is Dealer?
1.2 The Nature of Marketing Dealers
1.3 Types of Intermediaries
1.4 Non-traditional Dealer Arrangements
1.5 Non-store Retailing
1.6 Direct Selling/Home Selling

2. Function of Marketing Dealer
2.1 What is the Work of the Marketing Dealer?
2.2 Dealer and Distribution Functions

3. Dealer Design
3.1 Designing a Dealer System
3.2 Dealer Design: Segmentation
3.3 Dealer Design: Targeting

4. Selection of Appropriate Dealers
4.1 The New Business Environment
4.2 The Importance of SWOT Analysis
4.3 Dealer Selection
4.4 Creating and Administering the Dealer

5. Dealer Management
5.1 Managing the Dealer Member

6. Distribution Dealer Management
6.1 Functions of Marketing Dealers
6.2 Importance of Dealer Distribution
6.3 Types of Dealer Arrangement
6.4 Type of Dealer Members
6.5 Activities performed by marketing Dealers
6.6 Role of Intermediary in a Marketing Dealer
6.7 Types of Intermediaries
6.8 Difference between Direct and Indirect Marketing Dealers
6.9 Multiple Dealers of Distribution
6.10 Dealer Flow
6.11 Establishment Issues
6.12 Level of Distribution Coverage
6.13 Managing Marketing Dealers
6.14 Selecting Dealer Members
6.15 Implementing Dealer Strategy
6.16 Evaluating Dealer Performance

7. Dealer Motivation
7.1 The Vision, Mission and Objectives
7.2 Motivational Tools and Control Areas
7.3 Risk Management

8. Physical Distribution Concepts and Objective
8.1 Physical Distribution, Marketing Logistics, and Supply Chain Management
8.2 Importance of Physical Distribution/ Marketing Logistics

9. Components of Physical Distribution
9.1 Transport
9.2 Warehousing
9.3 Inventory Management
9.4 Production Control and Materials Requirement Planning

Exam Format and Information
Certification name – Dealer Management Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199