Certificate in Digital Marketing

Digital Marketing

About Digital Marketing

Digital marketing is the area of marketing that promotes goods and services using the Internet and other online-based digital technology including desktop and mobile computers, as well as other digital media and platforms. This comprises text and multimedia messaging as well as email, social media, and web-based advertising as a marketing channel.

Why is Digital Marketing important?

Advantages of online marketing:

• Increase Customer Loyalty by Communicating Frequently.
• Engage the Customer Throughout the Buying Process.
• Choose the Correct Audience.
• Create a Reliable Lead Pipeline.
• Optimize and Obtain Better Conversion Rates.
• Accurately Measure All Results.
• Gain Brand Credibility.

Who should take the Digital Marketing Exam?

• Marketing Managers
• Content marketers 
• Students looking for an introduction to digital marketing.

Digital Marketing Certification Course Outline

1. Digital Marketing Fundamentals
2. Building a Content Creation Framework
3. How to Find the SEO Strategy that Fits Your Business
4. Improving Website Performance
5. Creating Quality Blog Content Your Audience Loves to Read and Share
6. How to Create a Successful Video Marketing Strategy
7. Developing a Social Media Strategy
8. Introduction to Paid Search Advertising
9. Creating a High-Performing Email