Digital Marketing

About Digital Marketing

Digital marketing is the area of marketing that promotes goods and services using the Internet and other online-based digital technology including desktop and mobile computers, as well as other digital media and platforms. This comprises text and multimedia messaging as well as email, social media, and web-based advertising as a marketing channel.

Digital marketing is the new age marketing tool to capture customers searching for products on internet.  Digital Marketing has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Digital Marketing important?

Advantages of online marketing:

• Increase Customer Loyalty by Communicating Frequently.
• Engage the Customer Throughout the Buying Process.
• Choose the Correct Audience.
• Create a Reliable Lead Pipeline.
• Optimize and Obtain Better Conversion Rates.
• Accurately Measure All Results.
• Gain Brand Credibility.
• Increase customer engagement

Digital Marketing certified professionals, executives and managers are in high demand in companies across the globe.

Who should take the Digital Marketing Exam?

• Marketing managers, senior executives, executives
  
• E-commerce Managers
• Content marketers 
• Students looking for an introduction to digital marketing.

Knowledge and Skills required for the Digital Marketing

Candidates gain quick success in career of digital marketing if they have skills of critical thinking and good communication skills.

Digital Marketing Practice Exam Objectives

Digital Marketing exam focuses on assessing your skills and knowledge in SEO, SMM and digital marketing.

Digital Marketing Practice Exam Pre-requisite

There are no prerequisites for the Digital Marketing exam. Candidates who are well versed  in SEO, SMM and digital marketing can easily clear the exam.

Digital Marketing Certification Course Outline

1. Digital Marketing Fundamentals
2. Building a Content Creation Framework
3. How to Find the SEO Strategy that Fits Your Business
4. Improving Website Performance
5. Creating Quality Blog Content Your Audience Loves to Read and Share
6. How to Create a Successful Video Marketing Strategy
7. Developing a Social Media Strategy
8. Introduction to Paid Search Advertising
9. Creating a High-Performing Email

Exam Format and Information

Certification name – Certificate in Digital Marketing
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199