Direct Marketing Practice Exam

About Direct Marketing
Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.

 The call to action is an essential part of direct marketing. The recipient of the message is urged to immediately respond by calling a toll-free phone number, sending in a reply card, or clicking on a link in a social media or email promotion. Any response is a positive indicator of a prospective purchaser. This variety of direct marketing is often called direct response marketing.

 A direct marketing pitch that is delivered to the widest possible audience is probably the least effective. That is, the company may gain a few customers while merely annoying all of the other recipients. Junk mail, spam email, and texting all are forms of direct marketing that many people can't get rid of fast enough.

The most effective direct marketing campaigns use lists of targeted prospects in order to send their messages only to the likeliest prospects. For example, the lists might target families who have recently had a baby, new homeowners, or recent retirees with products or services that they are most likely to need.

Catalogs are the oldest form of direct marketing, with a history that dates back to the latter half of the 19th century. In modern times, catalogs are usually sent only to consumers who have indicated an interest in a previous purchase of a similar product while social media has emerged as the most modern form of direct marketing. Targeting strategies can also be used on social media when putting out ads; platforms like Facebook allow brands to choose the age, gender, demographics, and even interests of potential new audiences that an ad could reach.

Common forms of direct marketing include:
•    Brochures
•    Catalogs
•    Fliers
•    Newsletters
•    Post cards
•    Coupons
•    Emails
•    Targeted online display ads
•    Phone calls
•    Text messages

Direct Marketing has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Direct Marketing important?
A good direct marketing is important as it
•    help you build relationships with new customers
•    test the appeal of your product or service
•    tell you which marketing approaches reach your target market
•    provide customers with compelling content they can share with potential customers
•    Increase sales.
•    Advertise specific products, services or offers: another benefit direct marketing has to offer relates to control.
•    It is cost-effective
•    It is fairly easy to track and measure your results:

Certified Direct Marketing professionals, executives and managers are in high demand in companies across the globe.

Important Concepts for Direct Marketing Practice Exam

• Developing Marketing Strategies and Plans
• Capturing Marketing Insights
• Connecting With Customers
• Analysing Consumer Markets
• Delivering Value

Who should take the Direct Marketing Exam?
•    Marketing professionals
•    Business owners
•    Entrepreneurs
•    Anyone who wants to assess their marketing skills
•    Marketing managers and senior executives
•    Marketing consultants
•    Any professional with skills and knowledge on marketing

Direct Marketing Practice Exam Objectives

Direct Marketing exam focuses on assessing your skills and knowledge in direct marketing

Direct Marketing Practice Exam Pre-requisite

There are no prerequisites for the Direct Marketing exam. Candidate should be well versed  in direct marketing to clear the exam.

Direct Marketing Certification Course Outline

1. Developing Marketing Strategies And Plans
1.1 Mission Statement
1.2 The Market
1.3 Competition - Direct and indirect
1.4 Sample Marketing Plan Outline

2. Capturing Marketing Insights
2.1 Marketing Information Systems
2.2 Analysing the Macro environment
2.3 Marketing Research
2.4 Measuring Marketing Productivity
2.5 Forecasting and Demand Measurement
2.6 Marketing Mix Modelling

3. Connecting With Customers
3.1 Creating Customer Value, Satisfaction, and Loyalty
3.2 Maximizing Customer Lifetime Value
3.3 Cultivating Customer Relationships
3.4 Customer Database and Marketing

4. Analysing Consumer Markets
4.1 Factors influencing consumer behaviour
4.2 Major Psychological Processes
4.3 Buying Decision Process

5. Delivering Value
5.1 Designing and Managing Integrated Marketing Channels
5.2 Role of Marketing Channels
5.3 Analyzing Customers’ Desired Service Output Levels
5.4 Identifying Major Channel Alternatives
5.5 Managing Retailing, Wholesaling, and Logistics
5.6 Channel Integration and Systems
5.7 The New Competition in Retailing
5.8 Legal and Ethical Issues in Channel Relations
5.9 The Value Chain
5.10 Value Delivery—Companies’ Requirement

Exam Format and Information
Certification name – Direct Marketing Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199