Enterprise Account Management
About Enterprise Account Management
Enterprise
account executives are responsible for managing the business
relationships with an organization's larger customers, known as
enterprise accounts or key accounts. Organizations that sell business
products segment their markets into enterprise, small and medium-sized
business sectors.
Account managers are the client’s champion within the organization and one of the biggest influences on a client’s experience with your business.
The advantages to having accounts managed through Key Account Management are
•
Streamlined business processes: Business processes set out by an
organization offering a product or a service can help their customers
save money as well as become more efficient.
• Quick and personal 1-2-1 service: Direct access to a single contact point.
• True understanding of the client’s needs
• Access to expert industry knowledge
Who should take the Enterprise Account Management Exam?
• Marketing professionals
• Business owners
• Entrepreneurs
• Anyone who wants to assess their marketing skills
• Marketing managers and senior executives
• Marketing consultants
• Any professional with skills and knowledge of marketing
Enterprise Account Management Certification Course Outline
1. Developing Marketing Strategies And Plans
2. Capturing Marketing Insights
3. Connecting With Customers
4. Analysing Consumer Markets
5. Delivering Value