Export Marketing
About Export Marketing
Export
marketing is the practice by which a company sells products or services
to a foreign country. Products are produced or distributed from the
company’s home country to buyers in international locations. But there
is a difference between products that are available to foreign countries
and products that are specifically marketed to foreign customers. This is where the importance of an export marketing plan comes in.
Why is Export Marketing important?
It
is important as you need to know the buying behaviors, interests, and
needs of your foreign customers. All of this can be addressed in an
export marketing plan. An export marketing plan is created to address a
specific strategy that can be utilized to make products both available
and enticing to international buyers.
Who should take the Export Marketing Exam?
• Foreign trade or import-export professionals
• Entrepreneurs or Business owners
• Anyone who wants to assess their marketing skills
• Foreign trade or import-export or marketing managers and senior executives
• Foreign trade or import-export consultants
• Any professional with skills and knowledge of export marketing
• Anyone who wants to learn the skills required to manage export marketing
• Students
Export Marketing Certification Course Outline
1. Developing Marketing Strategies And Plans
2. Capturing Marketing Insights
3. Connecting With Customers
4. Analysing Consumer Markets
5. Delivering Value
6. International Trade
7. International Trade – WTO
8. Export and Import