Export Marketing Practice Exam

About Export Marketing
Export marketing is the practice by which a company sells products or services to a foreign country. Products are produced or distributed from the company’s home country to buyers in international locations. But there is a difference between products that are available to foreign countries and products that are specifically marketed to foreign customers. This where the importance of an export marketing plan comes in.

Businesses today are often doubling or tripling products by expanding to product sales on an international level. But you can’t assume that foreign markets will be as interested in your product as local customers. Cultural differences, shipping costs and transit time, politics, and international trade policies all contribute to a marketing communication barrier between suppliers and foreign buyers.

The only difference between an export marketing plan and a regular marketing plan is the location in interest. The same type of market research performed for locating an optimal domestic market must be completed on an international scale.

Export Marketing has gained immense popularity across the globe resulting in huge demand for certified professionals.

Why is Export Marketing important?
It is important as you need to know the buying behaviors, interests, and needs of your foreign customers. All of this can be addressed in an export marketing plan. An export marketing plan is created to address a specific strategy that can be utilized to make product both available and enticing to international buyers.

Export Marketing certified professionals, executives and managers are in high demand in companies across the globe.

Important Concepts for Export Marketing Practice Exam

• Developing Marketing Strategies And Plans
• Capturing Marketing Insights
• Connecting With Customers
• Analysing Consumer Markets
• Delivering Value
  

Who should take the Export Marketing Exam?
•    Foreign trade or import-export professionals
•    Entrepreneurs or Business owners
•    Anyone who wants to assess their marketing skills
•    Foreign trade or import-export or marketing managers and senior executives
•    Foreign trade or import-export consultants
•    Any professional with skills and knowledge on export marketing
•    Anyone who wants to learn the skills required to manage export marketing
•    Students

Export Marketing Exam Objectives

Export Marketing exam focuses on assessing your skills and knowledge in concepts and application of Export Marketing

Export Marketing Exam Pre-requisite

There are no prerequisites for the Export Marketing exam. Candidate should be well versed  in Export Marketing to clear the exam.

Export Marketing Certification Course Outline

1. Developing Marketing Strategies And Plans
1.1 Mission Statement
1.2 The Market
1.3 Competition - Direct and indirect
1.4 Sample Marketing Plan Outline

2. Capturing Marketing Insights
2.1 Marketing Information Systems
2.2 Analysing the Macro environment
2.3 Marketing Research
2.4 Measuring Marketing Productivity
2.5 Forecasting and Demand Measurement
2.6 Marketing Mix Modelling

3. Connecting With Customers
3.1 Creating Customer Value, Satisfaction, and Loyalty
3.2 Maximizing Customer Lifetime Value
3.3 Cultivating Customer Relationships
3.4 Customer Database and Marketing

4. Analysing Consumer Markets
4.1 Factors influencing consumer behaviour
4.2 Major Psychological Processes
4.3 Buying Decision Process

5. Delivering Value
5.1 Designing and Managing Integrated Marketing Channels
5.2 Role of Marketing Channels
5.3 Analyzing Customers’ Desired Service Output Levels
5.4 Identifying Major Channel Alternatives
5.5 Managing Retailing, Wholesaling, and Logistics
5.6 Channel Integration and Systems
5.7 The New Competition in Retailing
5.8 Legal and Ethical Issues in Channel Relations
5.9 The Value Chain
5.10 Value Delivery—Companies’ Requirement

6. International Trade
6.1 Regulations of International Trade
6.2 Risks in International Trade
6.3 Top Trading Nations
6.4 Top traded commodities (Exports)

7. International Trade – WTO
7.1 GATT rounds of negotiations
7.2 Functions of WTO
7.3 Principles of the trading system

8. Export and Import
8.1 Export
8.2 Documents Required for Export Order
8.3 Processing Export Order
8.4 Advantages of Exporting
8.5 Disadvantages of Exporting
8.6 Ways of exporting
8.7 Choosing Freight Forwarder
8.8 Making the export decision
8.9 Selecting Entity Type for Export Business
8.10 Import

Exam Format and Information
Certification name – Export Marketing Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199