FMCG Marketing
About FMCG Marketing
Fast-moving
consumer goods are products that sell quickly at a relatively low cost.
These goods are also called consumer packaged goods. FMCGs have a short
shelf life because of high consumer demand (e.g., soft drinks and
confections) or because they are perishable (e.g., meat, dairy products,
and baked goods).
Fast-moving consumer goods are the largest segment of consumer goods. They fall into the nondurable category, as they are consumed immediately and have a short shelf life.
Why is FMCG Marketing important?
FMCG (Fast Moving Consumer Goods) Marketing is important as it
• Acts as a communication channel to inform customers
• It helps to boost sales
• Aids in providing insights about business
• Build and maintain the company’s reputation
• Build a relationship between a business and its customers
Who should take the FMCG Marketing Exam?
• Marketing professionals
• Business owners or Entrepreneurs in FMCG goods
• FMCG consultants
• Anyone who wants to assess their FMCG marketing skills
• FMCG managers and senior executives
• Students
FMCG Marketing Certification Course Outline
1. Marketing Management Basics
2. Developing Marketing Strategies And Plans
3. Capturing Marketing Insights
4. Connecting With Customers
5. Analysing Consumer Markets
6. Analysing Business Markets
7. Identifying Market Segments And Targets
8. Delivering Value
9. FMCG Marketing