Google Adwords Advertising Fundamentals Practice Exam

The Google Ads Advertising Fundamentals exam is an excellent first step towards mastering the world of online advertising with Google Ads (now known as Google Ads).  Earning this free certification demonstrates your understanding of core Google Ads concepts and best practices, making you a valuable asset for businesses seeking to leverage the power of pay-per-click (PPC) advertising.

Who Should Take This Exam?

This exam is ideal for individuals, including:

• Marketing professionals: Enhance your skillset and gain a foundational understanding of Google Ads to manage campaigns effectively.
• Business owners: Learn how to create and manage your Google Ads campaigns to reach potential customers online.
• Entrepreneurs: Equip yourself with the knowledge to promote your business or venture through Google Ads.
• Recent graduates: Build a strong foundation in online advertising, making you a more competitive job candidate.

Are There Prerequisites?

There are no formal prerequisites to take the Google Ads Advertising Fundamentals exam. However, a basic understanding of digital marketing concepts like keyword research and website traffic will be beneficial.

Roles

A Google Ads certification can be advantageous for various roles, including:

• Search Engine Marketing (SEM) Specialist
• Digital Marketing Specialist
• PPC Specialist
• Marketing Manager
• Business Development Manager

Course outline

• Search Engine Marketing Overview
• Pay-per-click overview
• Understanding Strategizing PPC campaigns
• Undersatnding Market Analysis
• Ad Writing Techniques
• Understanding Campaign Management
• Understanding Bid Management Plan
• Understanding Effective landing pages
• Performance Tracking
• Decipher User Psychology
• Understanding Reporting & Analysis
• Testing
• Understanding SEM Management
• Understanding Affiliate Marketing
• Understanding Mobile Marketing