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Google Adwords Display

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Google Adwords Display

Google AdWords Display is the Google's advertising platform for displaying digital advertisement to users browsing internet or websites for their products or services using visual ads on a network of websites, apps, and videos. The ads are shown in multiple formats as text, images, banners, or even videos. The Google Display Network (GDN) has a reach of over 90% of internet users globally, thus, Google AdWords Display is important  for brand awareness, remarketing, and conversions. The certification is suitable for digital marketing and advertising professionals of anyone interested in digital advertising.
Why is Google Adwords Display important?

  • Certifies your skills in Google Ads.
  • Globally recognized certification from Google, a leader in digital advertising.
  • Attests your skills Google keywords and display ads.
  • Crucial for building brand awareness and re-engaging with previous visitors.
  • Reaches 90% of internet users.
  • Supports multiple ad formats, including images, videos, and banners.

Who should take the Google Adwords Display Exam?

  • Digital Marketing Specialist
  • PPC (Pay-Per-Click) Specialist
  • Marketing Manager
  • SEO/SEM Specialist
  • Advertising Account Manager
  • E-commerce Manager
  • Social Media Marketer
  • Marketing Consultant
  • Brand Manager
  • Media Buyer/Planner

Google Adwords Display Certification Course Outline

  1. Grow Your Business with Google Ads
  2. Identify Campaign Types on Google Display Ads
  3. Reach Users on Google Display Ads
  4. Increase Efficiency with Automated Bidding
  5. Deliver the Right Message on Google Display Ads
  6. Increase Conversions with Performance Planner


     


Google Adwords Display FAQs

Roles such as Digital Marketing Specialist, PPC Specialist, and Marketing Manager often require or prefer this certification.

You need a score of 80% or higher to pass the exam.

The exam usually consists of around 50-70 questions.

The certification is valid for one year, after which you will need to retake the exam to maintain your certification.

The exam typically lasts about 75 minutes and consists of multiple-choice questions.

Topics include display ad creation, targeting, bidding, remarketing, and campaign optimization.

The exam is free of charge and can be taken through Google Skillshop.

There are no formal prerequisites, but having experience with Google Ads and display campaigns is highly recommended.

Yes, you can retake the exam after 24 hours if you do not pass on the first attempt.

It is a professional credential that demonstrates your expertise in using Google’s Display Network to create and manage ad campaigns.

Certification validates your skills in display advertising, enhances your resume, and increases job opportunities in digital marketing roles.