Google Adwords Search Advertising Advanced

Google Adwords Search Advertising Advanced

The Google AdWords Search Advertising Advanced certification is an expert-level certification to assess your skills in developing and optimizing Google search campaigns. The certification includes advanced strategies for keyword targeting, ad creation, bidding, and measuring performance, for managing and improving search advertising campaigns. The certification is an proof of your skills and knowledge of best practices in search advertising and skills to get meaningful results for businesses through paid search initiatives.
Why is Google Adwords Search Advertising Advanced important?

• Attests to your skills in managing Google Ads search campaigns.
• Opens up opportunities for higher-level marketing roles.
• Makes candidates more attractive to employers in digital marketing.
• Ensures that professionals stay updated with the latest Google Ads practices.

Who should take the Google Adwords Search Advertising Advanced Exam?

• Search Engine Marketing (SEM) Specialist
• Digital Marketing Manager
• PPC (Pay-Per-Click) Manager
• Marketing Analyst
• Advertising Coordinator
• Campaign Manager
• SEO Specialist (to enhance paid search knowledge)
• Anyone interested in Google Ads
  

Google Adwords Search Advertising Advanced Certification Course Outline
1. Get Started with AI-Powered Search Campaigns
2. Understand the Google Ads Auction
3. Engage Users with AI-Powered Search Ads
4. Reach Your Users with Responsive Search Ads
5. Explore AI-Powered Search Ads Bid Strategies
6. Use Tools to Help Your Business Grow
7. Optimize AI-Powered Search Campaigns Based On Business Objectives