Google Adwords Search Advertising Advanced Practice Exam

The Google AdWords Search Advertising Advanced certification is an expert-level certification to assess your skills in developing and optimizing Google search campaigns. The certification includes advanced strategies for keyword targeting, ad creation, bidding, and measuring performance, for managing and improving search advertising campaigns. The certification is an proof of your skills and knowledge of best practices in search advertising and skills to get meaningful results for businesses through paid search initiatives.
Why is Google Adwords Search Advertising Advanced important?

• Attests to your skills in managing Google Ads search campaigns.
• Opens up opportunities for higher-level marketing roles.
• Makes candidates more attractive to employers in digital marketing.
• Ensures that professionals stay updated with the latest Google Ads practices.

Who should take the Google Adwords Search Advertising Advanced Exam?

• Search Engine Marketing (SEM) Specialist
• Digital Marketing Manager
• PPC (Pay-Per-Click) Manager
• Marketing Analyst
• Advertising Coordinator
• Campaign Manager
• SEO Specialist (to enhance paid search knowledge)
• Anyone interested in Google Ads

Skills Evaluated

Candidates taking the certification exam on the Google Adwords Search Advertising Advanced is evaluated for the following skills:

• Keyword Selection and Optimization
• Ad Creation
• Bidding Strategies
• Campaign Management
• Targeting Techniques
• Best Practices

Google Adwords Search Advertising Advanced Certification Course Outline
The Google Adwords Search Advertising Advanced certification covers the following topics -

1. Get Started with AI-Powered Search Campaigns

• Discover AI-Powered Search Ads
• Recognize the Value of Google Search Ads
• Create an AI-Powered Search Campaign

2. Understand the Google Ads Auction

• Get to Know the Google Ads Auction

3. Engage Users with AI-Powered Search Ads

• Create a Keyword Strategy to Reach Users
• Unlock New Opportunities with Broad Match

4. Reach Your Users with Responsive Search Ads

• Engage Users with AI-Powered Creative
• Enhance Ads with Assets
• Enhance Relevance Through Customized Creative

5. Explore AI-Powered Search Ads Bid Strategies

• Explore Bid Strategies with Search
• Understand How Value-Based Bidding Works
• Create Search Ad Bid Strategies
• Boost Conversion-Based Strategies in Search
• Grow Consumer Value with Value-Based Bidding

6. Use Tools to Help Your Business Grow

• Apply Recommendations Automatically
• Optimize Budgets with Performance Planner

7. Optimize AI-Powered Search Campaigns Based On Business Objectives

• Discover the Value of Optimization Score
• Multiply Results with AI-Powered Search and Performance Max Campaigns