Google Analytics for Beginners Practice Exam

Google Analytics for Beginners is an entry level course for individuals to learn the basics of Google Analytics tool for web analytics. The course includes basic topics like setting up an account, understanding the user interface, analyzing traffic data, and generating reports. By understanding how to track and interpret web data effectively, participants can gain valuable insights into user behavior, improve their marketing strategies, and enhance overall website performance.
Why is Google Analytics for Beginners important?

• Provides basic knowledge of web analytics.
• Globally recognized certification from Google
• Supports career advancement in digital marketing and analytics.
• Validates analytics skills for employers.
• Lean user behavior on websites.
• Be more effective in measuring marketing campaign.
• Enables individuals to optimize website performance.
• Grasp understanding of key performance indicators (KPIs).
• Offers insights into traffic sources and audience demographics.
• Enhances ability to generate and interpret analytical reports.

Who should take the Google Analytics for Beginners Exam?

• Digital Marketing Specialist
• Marketing Analyst
• Web Analyst
• SEO Specialist
• Social Media Manager
• Content Marketer
• E-commerce Manager
• Business Intelligence Analyst
• Product Manager
• Data Analyst

Skills Evaluated

Candidates taking the certification exam on the Google Analytics for Beginners is evaluated for the following skills:

• Understanding of Google Analytics account setup and configuration.
• Ability to navigate the Google Analytics interface.
• Skills in analyzing website traffic and user engagement metrics.
• Knowledge of generating and interpreting standard reports.
• Understanding of key performance indicators (KPIs) and metrics.
• Ability to set up and track goals and conversions.
• Skills in segmenting and filtering data for better insights.
• Familiarity with e-commerce tracking and reporting.
• Ability to analyze user behavior and demographics.
• Knowledge of data collection methods and compliance.

Google Analytics for Beginners Certification Course Outline

The Google Analytics for Beginners certification covers the following topics -

1. Understanding GA4

• Introduction to Google Analytics and GA4
• Differences between Universal Analytics and GA4
• Overview of GA4 Interface
• Setting up a GA4 Account and Property

2. Data Collection and Basic Reporting

• How GA4 Collects Data
• Introduction to GA4 Reports
• Real-time reports
• User engagement reports
• Acquisition reports
• Basic Configuration
• Events
• Conversions
• Audiences

3. Reporting and Analysis

• Deep Dive into GA4 Reports
• Event and conversion tracking
• Audience analysis
• Custom reports and insights
• Segmentation and Filters in GA4

4. Implementation and Best Practices

• Setting Up and Tracking Events and Conversions
• Understanding Data Privacy and Compliance in GA4
• GA4 Implementation Checklist