Graphic Design
About Graphic Design
Graphic
design is a craft where professionals create visual content to
communicate messages. By applying visual hierarchy and page layout
techniques, designers use typography and pictures to meet users’
specific needs and focus on the logic of displaying elements in
interactive designs, to optimize the user experience.
Graphic
design can be used by companies to promote and sell products through
advertising, by websites to convey complicated information in a
digestible way through infographics, or by businesses to develop an
identity through branding, among other things.
Why is Graphic Design important?
The benefits of graphic design are
• Positive
First Impression - A professional and experienced graphic designer can
design and create a logo that is a true representation of your business
values, which is attractive and unique, and which can help create a
positive first impression in the minds of the consumers.
•
Professional image - Well-planned and executed graphic design offers
visual consistency all through the marketing efforts, which helps in
building the company’s identity and improving its brand recognition.
•
Brand Recognition - The major benefit of Graphic design for businesses
is that it helps in establishing a visual identity of the brand which is
a reflection of the company’s values and goals.
• Communication -
Graphic designs help in effective communication with the viewers as
visual aids are better at communicating ideas.
• Building Trust
and Goodwill - Graphic designing helps to create a professional brand
image. This professional image helps in building trust and credibility
in the minds of the consumers.
• Higher conversions - Graphic design can help gain high visibility, which in turn can result in higher conversions.
Who should take the Graphic Design Exam?
• Design or advertising or DTP professionals
• Anyone who wants to assess their graphic design skills
• Graphic Designers or Illustrators
• Graphic Design managers and senior executives
• Design consultants
• Professionals working in outsourced companies responsible for graphic design
• Anyone interested in graphic design
Graphic Design Certification Course Outline
1. Design Principles and Elements
2. Color Theory
3. Graphic Design Elements
4. Publishing Elements
5. CorelDraw 10
6. Photoshop 7
7. PageMaker 7