International Marketing Practice Exam

About International Marketing
International marketing is marketing abroad i.e., beyond the political boundaries of the country. International marketing brings countries closer due to economic needs and facilitates understanding and co-operation among them.

The word ‘International Marketing’ is defined as the exchange of goods and services across national borders to meet the requirements of the customers. It includes customer analysis in foreign countries and identifying the target market.
The major participants in international marketing are as follows −
•    Multinational Corporations (MNCs) − A multinational corporation (MNC) is an organization that ensures the production of goods and services in one or more countries other than its home country. Such organizations have their offices, help desks or industrial set-up across nations and usually have a centralized head office where they co-ordinate global management.
•    Exporters − They are the overseas sellers who sell products, and provide services across their home country by following the necessary jurisdiction.
•    Importers − They are the overseas buyers who buy products and services from exporters by complying with the jurisdiction. An import by one nation is an export from the other nation.
•    Service companies − A service company generates revenue by trading on services and not on physical commodities. A public accounting company is the best example of a service company. Revenue here is generated by preparing returns of income tax, performing audit services, and by maintaining financial records.

Why is International Marketing important?
There are following reasons that attract the organization to be global:
•    Increased Economies of Scale
•    High-profit opportunities in the international market than the domestic market
•    Huge Market Share
•    Elongated life of the product
•    Untapped International Market

Who should take the International Marketing Exam?
•    Marketing or import-export professionals
•    Business owners or Entrepreneurs
•    Marketing managers and senior executives
•    Marketing consultants
•    Any professional with skills and knowledge on back office
•    Anyone interested in international marketing
•    Anyone who wants to learn the skills required for international marketing

Knowledge and Skills required for the International Marketing Practice Exam

International Marketing professionals should also have specific skills to excel in their career for international marketing  including communication and leadership skills with selling and negotiation skills.

International Marketing Practice Exam Objectives

International Marketing exam focuses on assessing your skills and knowledge in concepts and application of international marketing involving market entry, expansion and positioning.

International Marketing Practice Exam Pre-requisite

There are no prerequisites for the International Marketing exam.

International Marketing Certification Course Outline

1. Introduction to International Marketing
1.1 Marketing: A Universal Discipline
1.2 Principles of Marketing
1.3 Management Orientations
1.4 Benefits of International Marketing
1.5 Forces Affecting Global Integration and Marketing

2. The World Economy
2.1 The World Economy-An Overview
2.2 Economic Systems
2.3 Stages of Market Development
2.4 Income and Purchasing Power Parity
2.5 Degrees of Economic Cooperation
2.6 The World Trade Organization and GATT

3. International Trade Theory
3.1 Nation Trades With Nation
3.2 International Trade Theory
3.3 Commercial Policy
3.4 International Financial System

4. International Political Environment
4.1 The Political Environment
4.2 Political Risks
4.3 Indicators of Political Instability
4.4 Measures to Minimize Political Risk

5. Legal Environment
5.1 Legal Systems
5.2 Common Versus Code Law
5.3 Branch Versus Subsidiary
5.4 Business Ethics and Bribery

6. Social & Cultural Environment
6.1 Basic Aspects of Society and Culture
6.2 Analytical Approaches to Cultural Factors
6.3 Influence of Culture on Thinking Processes
6.4 Influence of Culture on Communication
6.5 Culture Values
6.6 Business Customs
6.7 Methods of Doing Business

7. International Marketing Research
7.1 Marketing Information Requirement
7.2 Sources of Market Information
7.3 Formal Marketing Research
7.4 What Information Is Needed?
7.5 Marketing Information System
7.6 Problems in International Marketing Research
7.7 Other Research Techniques

8. Segmentation, Targeting and Positioning
8.1 Global Market Segmentation
8.2 Global Targeting
8.3 Global Product Positioning

9. Market Entry and Expansion Strategies
9.1 Decision Criteria for International Business
9.2 Creating a Product Market Profile
9.3 Decision Model
9.4 Planning for Global Markets
9.5 Entry Alternatives
9.6 Market Expansion Strategies
9.7 Cooperative Strategies

10. Competitive Analysis and Strategic Positioning
10.1 Competition Analysis
10.2 Global and National Competitive Advantage
10.3 Other Forces Acting on the Diamond
10.4 Competitive Advantage and Strategic Models
10.5 Strategies for Creating Competitive Advantage
10.6 Strategic Position
10.7 Competitive Risk Containment

11. International Product Strategy
11.1 Products Basics and Categories
11.2 Product Positioning
11.3 Product Design Considerations
11.4 International Product Life Cycle
11.5 Product Standardization versus Product Adaptation
11.6 World Product

12. International Branding and Packaging
12.1 Introduction
12.2 Branding Levels and Alternatives
12.3 Brand Consolidation
12.4 Private Brand versus Manufacturer’s Brand
12.5 Single Brand versus Multiple Brands
12.6 Brand Origin and Selection
12.7 Brand Protection
12.8 International Packaging
12.9 Mandatory Package Modification

13. Marketing Industrial Products
13.1 The Volatility of Industrial Demand
13.2 ISO 9000 Certification: An International Standard of Quality
13.3 Promoting Industrial Products

14. International Marketing of Services
14.1 Introduction
14.2 Services: How are They Different From Products?
14.3 Government Intervention in the Trade in Services
14.4 Marketing Services Globally
14.5 Services Opportunities in Global Markets
14.6 Entering Global Markets
14.7 Market Environment for Business Services

15. Basic Pricing Concepts
15.1 Basic Pricing Concepts
15.2 Environmental Influences on Pricing Decisions
15.3 Framework for International Pricing Strategy

16. Dumping and Countertrade
16.1 Types of Dumping
16.2 Inefficiency in Transactions Costs

17. Transfer Pricing and Other Pricing Approaches
17.1 Transfer Pricing
17.2 Global Pricing Three Policy Alternatives
17.3 Price Quotations

18. Global Advertising
18.1 Selecting an Advertising Agency
18.2 Advertising Appeals and Product Characteristics
18.3 Creating Advertising
18.4 Global Media Considerations
18.5 Media Vehicles and Expenditures

19. Advertising School of Thoughts
19.1 Standardized International Advertising

20. Global Promotion
20.1 Public Relations and Publicity
20.2 The Growing Role of Public Relations in Global Marketing Communications
20.3 How Public Relations Practices Differ Around The World
20.4 Personal Selling
20.5 Sales Promotion
20.6 Direct Marketing
20.7 Trade Shows and Exhibitions
20.8 Sponsorship Promotion

21. Channels of Distribution
21.1 Introduction
21.2 Direct and Indirect Selling Channels
21.3 Types of Intermediaries
21.4 Types of Intermediaries: Indirect Channel

22. Channel Development & Adaptation
22.1 Channel Development
22.2 Channel Adaptation
22.3 Channel Decision
22.4 Determinants of Channel Types

23. Physical Distribution & Documentation
23.1 Modes of Transportation
23.2 Packing
23.3 Container
23.4 Freight Forwarder and Custom House Broker
23.5 Documentation
23.6 Shipping Documents
23.7 Collection Documents

24. Global E-Marketing
24.1 Concepts and Definitions
24.2 Introduction
24.3 Communications
24.4 Targeting The Individual Customer: Beyond Segmentation
24.5 Relationship Marketing
24.6 Interactivity
24.7 Speed to Market
24.8 Living In an Age of Technological Discontinuities
24.9 New Technologies Change the Rules of Competition
24.10 Components of the Electronic Value Chain

25. Sources of Financing and International Money
25.1 Nonfinancial Institutions
25.2 Equity Financing
25.3 Financial Institutions
25.4 Government Agencies
25.5 International Financial Institutions / Development Banks
25.6 International Monetary Fund (IMF)

26. Negotiating with International Customers, Partners and Regulators
26.1 The Pervasive Impact of Culture on Negotiation Behavior
26.2 Differences in Thinking and Decision- Making Processes

27. Leading, Organizing, and Monitoring the Global Marketing Effort
27.1 Leadership
27.2 Patterns of International Organizational Development
27.3 International Division Structure
27.4 Geographic Structure
27.5 Implications for Changing Organizational Structure
27.6 Global Marketing Management Audit
27.7 The Global Marketing Audit
27.8 Setting Objectives and Scope of the Audit
27.9 Components of the Marketing Audit

28. The Future of Global Marketing
28.1 Six Major Changes
28.2 World Growth
28.3 The World Economy Dominates

Exam Format and Information
Certification name – International Marketing Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199