International Sales
About International Sales
Getting
international sales right and taking advantage of international
business opportunities require a thorough understanding of the language
and culture of the country a company wishes to do business in. But there
are other concerns multinational companies face as well. While language
and culture can be a barrier to international sales, the complexities
of selling in a global market reach far beyond correct translations. In most people’s approximation, it’s an international company that has a strong footing all across the globe. But selling in a
global market is more than just having a viable product and being
willing to log some air miles. Just because your company has found a
consumer society that looks like a good fit for your products doesn’t
mean you’re ready for international sales or business opportunities.
Why is International Sales important?
There are numerous advantages of international sales
•
Expands Your Customer Base - Expanding your customer base is one of
the big advantages of international sales because it gives you access
to a whole new set of consumers, which can increase your profits and
your brand awareness.
• Protects Against Economic Downturns -
When you establish a foothold overseas, the increased revenue can help
offset any downturns in the economy at home, highlighting the importance
of international sales.
• Increases Competitive Advantage -
Providing a product or service that a competitor does not is one of the
ways to increase your domestic market share.
Who should take the International Sales Exam?
• Sales professionals
• Business owners or Entrepreneurs
• Anyone who wants to assess their international selling skills
• Sales managers and senior executives
• Sales consultants
• Anyone who wants to learn the international sales skills
• Students
International Sales Certification Course Outline
1. Introduction To International Personal Selling
2. The International Sales Management
3. The International Marketing Research
4. Understanding Cultures
5. Organisational Structures And Relationships
6. Managing The Sales Effort Internationally
7. Evaluating And Controlling Performance