Investor Relations
About Investor Relations
Investor
relations ensure that a company's publicly traded stock is being fairly
traded through the dissemination of key information that allows
investors to determine whether a company is a good investment for their
needs. IR departments are sub-departments of public relations (PR)
departments and work to communicate with investors, shareholders,
government organizations, and the overall financial community.
Why is Investor Relations important?
Benefits of a Good Investor Relations Team
• Maintain a loyal shareholder base.
• Enhance long-term shareholder value.
• Ensure receptive capital markets for future financing at favourable terms.
• Lower the cost of capital.
• Build long-term credibility with the investment community.
Who should take the Investor Relations Exam?
• Finance or PR professionals
• Business owners
• Entrepreneurs
• Anyone who wants to assess their investor relations skills
• PR or Finance managers and senior executives
• Professionals working in outsourced companies responsible for investor relations
• Any professional with skills and knowledge on investor relations
• Anyone interested in investor relations
• Students
Investor Relations Certification Course Outline
1. IR Strategy Formulation
2. IR Planning, Implementation and Measurement
3. Corporate Messaging Development
4. Investor Marketing and Outreach
5. Corporate Financial Reporting and Analysis
6. Business Insight
7. Strategic Counsel and Collaboration
8. Capital Markets and Capital Structure
9. Corporate Regulatory Compliance
10. Corporate Governance