Lead Generation Practice Exam

About Lead Generation
Any person who has an interest in a company’s product or service is considered a lead. Not anyone and everyone is a lead, as people have different preferences and needs. Many businesses make the mistake of marketing to everyone when they should focus on people who are interested in what the company has to offer.

Lead generation has been around for a long time, but methods have changed from simply finding a customer early on in their sales journey and sending the sales team their way. The self-directed buyer is inundated with information, so it’s vital to find new, creative ways to cut through the static and reach potential customers. Instead of finding customers through mass advertising and email blasts, marketers must rely on being found and building relationships with their buyers. In the age of information abundance, marketing is going through a massive shift.

Lead generation can be defined as the process of attracting prospects and converting them into someone who has an interest in your company’s products and services. Modern brands make use of various lead generation strategies such as:

•    Blogging
•    Email marketing
•    Social media marketing
•    Networking
•    Coupons
•    Live events and seminars
•    Website landing pages

Why is Lead Generation important?

Lead generation is important to a business. Without it, a business will struggle to make sales and expand. A business must have a good lead generation strategy. As a business will struggle to generate leads as they are unsure what type of people they are looking to attract and sell to.

Many businesses today are heavily dependent on Lead Generation as it generates traffic to their websites where they can convert leads into customers. Google has made the process of connecting people to businesses easier, ensuring that businesses can let the world know how different their products and services are from their competitors. It allows you to target a customer base that is actively searching for your product or service via a search engine. And by taking the lead directly to your website it increases the chance of the lead purchasing from your business.

Benefits of Lead Generation
•    Generate Awareness.
•    Increase Sales and Profit Ratio.
•    Target Desired Customers.
•    Benefits both Buyer and Seller.
•    Important Prospect Information is collected.
•    Cheaper than other Advertisements.


Who should take the Lead Generation Exam?
•    Marketing or advertisement professionals
•    Business owners or Entrepreneurs
•    Marketing managers and senior executives
•    Lead generation consultants
•    Professionals working in outsourced companies responsible for lead generation
•    Anyone interested in lead generation

Knowledge and Skills required for the Lead Generation Practice Exam

Logical thinking, negotiation and management skills helps candidate to move up the ladder quickly in lead generation.

Lead Generation Practice Exam Objective

Lead Generation exam focuses on assessing your skills and knowledge in locating and converting leads to customers.

Lead Generation Practice Exam Pre-requisite

There are no prerequisites for the Lead Generation exam.

Lead Generation Certification Course Outline

1. Set Business Objectives
1.1 Objectives
1.2 Key performance indicators (KPIs)

2. Entice Prospects
2.1 Target your audience
2.2 Know the competition
2.3 Create relevant content
2.4 Publish regularly

3. Convert Prospects to Qualified Leads
3.1 Compelling offer
3.2 Call to action (CTA)
3.3 Landing page
3.4 Effective form

4. Transform Leads to Customers
4.1 Lead scoring
4.2 Customized experience
4.3 Nurture leads

Exam Format and Information
Certification name – Lead Generation Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199