Market Segmentation
About Market Segmentation
Market
segmentation is a process of dividing a heterogeneous market into
relatively more homogenous segments based on certain parameters like
geographic, demographic, psychographic, and behavioral. It is the
activity of dividing a broad consumer or business market, normally
consisting of existing and potential customers, into sub-groups of
consumers (known as segments) based on some type of shared
characteristics.
Why is Market Segmentation important?
The benefits of market segmentation are as follows:
• Determining market opportunities
• Adjustments in marketing appeals
• Developing marketing programs
• Designing a product
• Media selection
• Timing of marketing efforts
• Efficient use of resources
• Better service to customers
• Helps in fixing prices
• Assist in distribution strategies.
Who should take the Market Segmentation Exam?
• Marketing, PR, Advertising, or branding professionals
• Business owners
• Entrepreneurs
• Anyone who wants to assess their marketing skills
• PR, Advertising or branding managers and senior executives
• Marketing consultants
• Professionals working in outsourced marketing companies
Market Segmentation Certification Course Outline
1. Capturing Marketing Insights
2. Connecting With Customers
3. Analysing Consumer Markets
4. Analysing Business Markets
5. Identifying Market Segments And Targets
6. Delivering Value