Marketing Campaign Practice Exam

About Marketing Campaign
A marketing campaign, or a marketing strategy, is a long-term approach to promote a product or service through multiple mediums. It typically has one goal, which tends to be to an increase sales of a specific product. However, marketing campaigns don’t only have to revolve around one product; it can also have a goal to improve the image of an entire brand or company. It can be synonymous with a public relations campaign.

Today, marketing campaigns typically use media as the main avenue to conduct one – either through social media, television advertisements, or online advertisements. However, more traditional mediums are still used, including newsprint, live demonstrations, and word of mouth.

There are many ways to market products and services to customers, from mailing brochures to coordinating a social media blitz. Small companies can email invitations to a special sale and offer a free product to every customer who brings the invitation. Larger companies can use paid advertising and professional agencies to reach a wider audience.

Why is Marketing Campaign important?
Marketing campaigns are the perfect way to reach your customers, clients, and leads. Also, adding an incentive lets you follow up with customers. It lets you explain your services and promote your brand even further. This makes marketing campaigns an important piece of any B2B sales strategy.

The benefits of campaigning are
•    Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.
•    Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.
•    Promoting your products and services: This is ultimately why you invest in marketing, right?

Who should take the Marketing Campaign Exam?
•    Marketing, PR, Advertising or branding  professionals
•    Entrepreneurs or Business owners
•    Anyone who wants to assess their market campaigning skills
•    PR, Advertising or branding managers and senior executives
•    Marketing consultants
•    Professionals working in outsourced advertising or media promotion

Knowledge and Skills required for the Marketing Campaign

Management and communication skills helps professionals excel in marketing campaign career

Marketing Campaign Practice Exam Objective

Marketing Campaign exam focuses on assessing your skills and knowledge in concepts and application of Marketing Campaign.

Marketing Campaign Practice Exam Pre-requisite

There are no prerequisites for the marketing campaign exam.

Marketing Campaign Certification Course Outline

1. Campaign Planning
1.1 Planning Cycle
1.2 Determining Advertising Budget
1.3 Advertising Plan—an Outline

2. Creativity
2.1 The Creative Process
2.2 Creative Strategies
2.3 Message Formats
2.4 Practical Tips
2.5 How to Brief Creative
2.6 Copy, Folks
2.7 Copy Creation in three Steps

3. Copy Structure
3.1 Copy Style
3.2 Sell Creative Work

4. Media Planning
4.1 Being visible
4.2 Maximizing-the advertising exposure!
4.3 Framework to ‘Maximizing Advertising Exposure’

5. Media Briefing
5.1 The Media Briefing
5.2 Being more visible
5.3 Brand Contact Points

6. Internet Medium
6.1 Internet be the next big medium?

7. Line Media
7.1 Sales Literature
7.2 Point-of-sale (POS) display material
7.3 Aerial advertising
7.4 CD’s CD-ROMs, audio and video cassettes
7.5 Ad Bags and Carrier Bags
7.6 Body Media

Exam Format and Information
Certification name – Marketing Campaign Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199