Marketing Campaign
About Marketing Campaign
A
marketing campaign, or a marketing strategy, is a long-term approach to
promoting a product or service through multiple mediums. It typically has
one goal, which tends to be to increase sales of a specific product.
However, marketing campaigns don’t only have to revolve around one
product; they can also have a goal to improve the image of an entire brand
or company. It can be synonymous with a public relations campaign.
Why is Marketing Campaign important?
The benefits of campaigning are
• Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.
• Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.
• Promoting your products and services: This is ultimately why you invest in marketing, right?
Who should take the Marketing Campaign Exam?
• Marketing, PR, Advertising, or branding professionals
• Entrepreneurs or Business owners
• Anyone who wants to assess their market campaigning skills
• PR, Advertising or branding managers and senior executives
• Marketing consultants
• Professionals working in outsourced advertising or media promotion
Marketing Campaign Certification Course Outline
1. Campaign Planning
2. Creativity
3. Copy Structure
4. Media Planning
5. Media Briefing
6. Internet Medium
7. Line Media