Marketing Packaging Practice Exam

About Marketing Packaging
Packaging may be defined as the general group of activities in the planning of a product. These activities concentrate on formulating a design of the package and producing an appropriate and attractive container or wrapper for a product.

The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Packaging is also used for convenience and information transmission. Packages and labels communicate how to use, transport, recycle, or dispose of the package or product.

Why is Marketing Packaging important?
Packaging is so much more than just protecting a product. It's an essential marketing tool, which supports branding, emphasizes the product's best features and creates an unforgettable experience for the customer. It's a gateway that can elevate your product – and company – to the next level.
The Importance of Product Packaging
•    Protects the product
•    Displays and promotes the product
•    Attracts buyers
•    Differentiates the product from competitors

Who should take the Marketing Packaging Exam?
•    Marketing, Packaging, Advertising or branding  professionals
•    Business owners
•    Entrepreneurs
•    Anyone who wants to assess their marketing skills
•    Packaging, Advertising or branding managers and senior executives
•    Marketing consultants
•    Professionals working in outsourced marketing or packaging  companies

Knowledge and Skills required for the Marketing Packaging

Specific skills which includes analytical bent of mind, quick learning and communication skills helps professionals excel in marketing packaging.

Marketing Packaging Practice Exam Objective

Marketing Packaging exam aims to assess your skills and knowledge in various marketing packaging related topics which includes packaging development, materials and printing.

Marketing Packaging Practice Exam Pre-requisite

There are no prerequisites for the Marketing Packaging exam.

Marketing Packaging Certification Course Outline

1. Packaging Basics
1.1 Packaging functions, levels and types
1.2 Packaging development process.
1.3 Packaging design workflows
1.4 Packaging machinery
1.5 Package printing
1.6 Packaging materials and types
1.7 Paperboard cartons
1.8 Corrugated containers
1.9 Polymers
1.10 Sustainable packaging

2. Capturing Marketing Insights
2.1 Marketing Information Systems
2.2 Analysing the Macro environment
2.3 Marketing Research
2.4 Measuring Marketing Productivity
2.5 Forecasting and Demand Measurement
2.6 Marketing Mix Modelling

3. Connecting With Customers
3.1 Creating Customer Value, Satisfaction, and Loyalty
3.2 Maximizing Customer Lifetime Value
3.3 Cultivating Customer Relationships
3.4 Customer Database and Marketing

4. Analysing Consumer Markets
4.1 Factors influencing consumer behaviour
4.2 Major Psychological Processes
4.3 Buying Decision Process

5. Analysing Business Markets
5.1 Organisational Buying
5.2 Business Buying Decision Process
5.3 Procurement Process
5.4 Managing B2B Customer Relationships

6. Identifying Market Segments And Targets
6.1 Levels of Market Segmentation
6.2 Approaches to Segmenting Markets
6.3 Market Targeting


Exam Format and Information
Certification name – Marketing Packaging Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199