Marketing Representative Practice Exam

About Marketing Representative
A marketing representative must identify potential clients, find the best ways to connect with them, and present the company’s products and services. He is responsible for planning and executing marketing campaigns to improve customer retention and generate sales.

Marketing representatives work in various industries such as health, education, insurance, and sports. They are responsible for promoting the company’s products to the target audience. Their goal is to achieve maximum sales profitability and attract new customers. A marketing representative, have to attend trade shows, business meetings, conferences, webinars, workshops and other events. This is a great way to meet potential clients and spread the word about your products.

Why is Marketing Representative important?
Marketing representatives benefit company by
•    Attract new clients
•    Keep existing customers engaged
•    Address all inquiries related to marketing programs
•    Work with the sales team to create and implement marketing campaigns
•    Secure orders from existing and prospective clients
•    Present new products and services to customers
•    Analyze the market and find new opportunities
•    Come up with ideas on how to sell or promote the company’s products
•    Prepare marketing materials, including flyers, brochures, and newsletters
•    Attend business meetings and workshops
•    Conduct product demonstrations
•    Make presentations to potential clients
•    Create programs that increase brand loyalty
•    Stay up-to-date with the latest industry trends

Who should take the Marketing Representative Exam?
•    Marketing professionals
•    Business owners
•    Entrepreneurs
•    Anyone who wants to assess their marketing skills
•    Marketing  managers and senior executives
•    Marketing consultants
•    Professionals working in outsourced marketing companies

Knowledge and Skills required for the Marketing Representative

Critical thinking and communication skills helps candidate to gain success as marketing representative .

Marketing Representative Practice Exam Objective

Marketing Representative exam focuses on assessing candidates for their skills and knowledge especially in analyzing markets, connecting with customers and pharmaceutical marketing

Marketing Representative Practice Exam Pre-requisite

There are no prerequisites for the Marketing Representative exam.

Marketing Representative Certification Course Outline

1. Capturing Marketing Insights
1.1 Marketing Information Systems
1.2 Analysing the Macro environment
1.3 Marketing Research
1.4 Measuring Marketing Productivity
1.5 Forecasting and Demand Measurement
1.6 Marketing Mix Modelling

2. Connecting With Customers
2.1 Creating Customer Value, Satisfaction, and Loyalty
2.2 Maximizing Customer Lifetime Value
2.3 Cultivating Customer Relationships
2.4 Customer Database and Marketing

3. Analysing Consumer Markets
3.1 Factors influencing consumer behaviour
3.2 Major Psychological Processes
3.3 Buying Decision Process

4. Analysing Business Markets
4.1 Organisational Buying
4.2 Business Buying Decision Process
4.3 Procurement Process
4.4 Managing B2B Customer Relationships

5. Identifying Market Segments And Targets
5.1 Levels of Market Segmentation
5.2 Approaches to Segmenting Markets
5.3 Market Targeting

6. Building Strong Brands
6.1 Measuring Sources of Brand Equity
6.2 Brand Image
6.3 Key Success Criteria
6.4 The Brand Value Chain

7. Developing A Brand Equity Measurement System
7.1 Brand Audit
7.2 Brand Equity Management System

8. Shaping The Market Offerings
8.1 Setting Product Strategy
8.2 Designing and Managing Services
8.3 Developing Pricing Strategies and Programs
8.4 The Business Name
8.5 Promotion
8.6 Customer service

9. Delivering Value
9.1 Designing and Managing Integrated Marketing Channels
9.2 Role of Marketing Channels
9.3 Analyzing Customers’ Desired Service Output Levels
9.4 Identifying Major Channel Alternatives
9.5 Managing Retailing, Wholesaling, and Logistics
9.6 Channel Integration and Systems
9.7 The New Competition in Retailing
9.8 Legal and Ethical Issues in Channel Relations
9.9 The Value Chain
9.10 Value Delivery—Companies’ Requirement

10. Pharmaceutical Marketing
10.1 Product Life Cycle - Fundamental Understanding
10.2 Pharmaceutical Segmentation, Targeting and Positioning
10.3 Pharmaceutical Distribution Channel
10.4 Promotional Budget Setting
10.5 Classification of Doctors
10.6 Brand Line Extension

Exam Format and Information
Certification name – Marketing Representative Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199