Media Buying
About Media Buying
Media
buying is a process used in paid marketing efforts. The goal is to
identify and purchase ad space on channels that are relevant to the
target audience at the optimal time, for the least amount of money.
Media buying is a process relevant to both traditional marketing
channels (television, radio, print) and digital channels (websites,
social media, streaming). When done effectively, media buyers achieve
maximum exposure among their target market for the least amount of
spend.
Why is Media Buying important?
Media Buying provides various benefits, which include
•
Extensive and specialized knowledge about various traditional and
up-and-coming media channels and can use this expertise to get their
clients the most bang for their buck.
• A Handle on Consumer
Trends - Media buyers also keep a continual finger on the pulse of
consumers. They know what trends influence effective buys.
•
Negotiating Clout - Media buyers spend years building trust and
relationships with numerous publishers and have higher total spending which
gives them negotiating power.
Who should take the Media Buying Exam?
• Branding, advertising, media professionals
• Digital media buyers
• Account managers or executives
• Marketing executives or consultants
• Social media managers
• Brand marketers
• Anyone who wants to learn the skills required for media buying
• Branding, advertising, or media consultants
• Professionals working in outsourced companies responsible for media management or advertising
• Branding, advertising, media managers, and senior executives
Media Buying Certification Course Outline
1. Branding
2. Positioning
3. Strategic Thinking
4. Consumer Insights
5. Campaign Planning
6. Media Planning
7. Media Briefing
8. Media Buying