Media Marketing
About Media Marketing
Marketing
is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.
Media marketing centers on promoting brands and
selling products and services through established and emerging online
channels, harnessing these elements of new media to engage potential and
current customers. Media marketing encompasses many different mediums,
including display advertising, content marketing, and social media
promotions. The objective of all new media marketing is to get consumers
to interact with the brand, engaging them in a way that increases
awareness and correlates to sales.
Why is Media Marketing important?
The benefits of media marketing are
•
Improved brand awareness - Social media is one of the most stress-free
and profitable digital marketing platforms that can be used to increase
your business visibility.
• Cost-effective - Social media marketing is possibly the most cost-effective way.
• Engage with your customers - Social media is a good way for engaging and interacting with customers.
• Improved brand loyalty - Social media presence makes it easier for your customers to find you and connect with you.
• Healthier customer satisfaction - Social media plays a vital role in networking and communication platform.
•
Marketplace awareness - One of the best ways to find the needs and
wants of your customers instead of directly communicating with them is
Marketplace awareness.
• Increasing traffic: Using social media and linking it to your website will increase your traffic tremendously.
• Promoting your products and services: This is ultimately why you invest in marketing, right?
Who should take the Media Marketing Exam?
• Marketing, PR, Advertising, or branding professionals
• Entrepreneurs or Business owners
• Anyone who wants to assess their market campaigning skills
• PR, Advertising or branding managers and senior executives
• Marketing consultants
• Professionals working in outsourced advertising or media promotion
Media Marketing Certification Course Outline
1. Media Management
2. Media Planning and Decision making
3. Integrated Marketing Communication
4. Brand Building
5. Media Planning
6. Media Strategy and Tactics
7. Internet Medium
8. Line Media