Media Marketing Practice Exam

About Media Marketing
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too, and may include writing thank you emails, playing golf with prospective clients, returning calls and emails quickly, and meeting with clients for coffee or a meal.

Media marketing centers on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of new media to engage potential and current customers. Media marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. The objective of all new media marketing is to get consumers to interact with the brand, engaging them in a way that increases awareness and correlates to sales.

Why is Media Marketing important?

The benefits of media marketing are
•    Improved brand awareness - Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility.
•    Cost-effective - Social media marketing is possibly the most cost-effective way.
•    Engage with your customers - Social media is a good way for engaging and interacting customers.
•    Improved brand loyalty - Social media presence make it easier for your customers to find you and connect with you.
•    Healthier customer satisfaction - Social media plays a vital role in networking and communication platform.
•    Marketplace awareness - One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness.
•    Increasing traffic: Using social media and linking it to your website will increase your traffic tremendously.
•    Promoting your products and services: This is ultimately why you invest in marketing, right?


Who should take the Media Marketing Exam?
•    Marketing, PR, Advertising or branding  professionals
•    Entrepreneurs or Business owners
•    Anyone who wants to assess their market campaigning skills
•    PR, Advertising or branding managers and senior executives
•    Marketing consultants
•    Professionals working in outsourced advertising or media promotion

Knowledge and Skills required for the Media Marketing

Marketing and communication skills helps candidate to gain success in media marketing career.

Media Marketing Practice Exam Objective

Media Marketing exam focuses on assessing your skills and knowledge in media management, brand building and integrated marketing communication.

Media Marketing Practice Exam Pre-requisite

There are no prerequisites for the Media Marketing exam.

Media Marketing Certification Course Outline

1. Media  Management
1.1 Advertising Process Control
1.2 Role of advertising department
1.3 Advertising Agency
1.4 Advertisement Objective
1.5 Advertisement budget

2. Media Planning and Decision  making
2.1 Marketing Plans and Strategies
2.2 Communication and Persuasion
2.3 Advertising Communication System
2.4 Advertising Plans
2.5 Role of social, legal and global factors in Advertising Management
2.6 Decision making Process

3. Integrated Marketing Communication
3.1 Communication Mix
3.2 Role of advertising within marketing
3.3 Direct Marketing
3.4 Sales Promotion
3.5 Public Relations
3.6 Action-oriented communication

4. Brand Building
4.1 Segmentation and Positioning
4.2 Attention and Comprehension
4.3 Understanding benefits-based attitudes
4.4 Brand equity, image and personality
4.5 Word-of-mouth advertising

5. Media Planning
5.1 Being visible
5.2 Maximizing-the advertising exposure!
5.3 Framework to ‘Maximizing Advertising Exposure’

6. Media Strategy and Tactics
6.1 Advertising Media
6.2 Market Experimentation and budget allocation
6.3 Media Decisions
6.4 Timing and scheduling
6.5 Media Planning and Scheduling
6.6 Media Buying and Organization

7. Internet Medium
7.1 Internet be the next big medium?

8. Line Media
8.1 Sales Literature
8.2 Point-of-sale (POS) display material
8.3 Aerial advertising
8.4 CD’s CD-ROMs, audio and video cassettes
8.5 Ad Bags and Carrier Bags
8.6 Body Media

Exam Format and Information
Certification name – Media Marketing Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199