Media Relations
About Media Relations
Media
Relations involves working with media for the purpose of informing the
public of an organization's mission, policies and practices in a
positive, consistent and credible manner. Typically, this means
coordinating directly with the people responsible for producing the news
and features in the mass media. The goal of media relations is to
maximize positive coverage in the mass media without paying for it
directly through advertising.
Advantages of media relations are
• Increase brand’s credibility
• Attract target market
• Provide added value
• Short and long-term lead generation
• Build brand image
Who should take the Media Relations Exam?
• PR and Corporate communications professionals
• Business owners
• Entrepreneurs
• Innovators
• Anyone who wants to assess their Media Relations skills
• PR and Corporate communications managers and senior executives
• PR and Corporate communications consultants
• Any professional with skills and knowledge on Media Relations
• Anyone interested in Media Relations
• Anyone who wants to learn Media Relations
• Students
Media Relations Certification Course Outline
1. Strategic Planning for Media Relations
2. Communication and Media Relations
3. Negotiating Skills and Media Relations
4. Marketing PR and Integrated Marketing Communication
5. Media Relations