Media Relations Practice Exam

About Media Relations
Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising.

Media relations, or publicity, are a powerful tool for influencing and changing behavior. It provides critical, third-party endorsement for a product, service, issue or organization. As opposed to more direct forms of communications, such as advertising or direct marketing, communicating through a journalist provides valuable and sought-after credibility that other forms of communications cannot match.

Why is Media Relations important?
Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising.

Media relations can be a strong factor in building brand awareness, increasing credibility and authenticity, establishing relationships with the media, and crisis control.

Advantages of media relations are
•    Increase brand’s credibility
•    Attract target market
•    Provide added value
•    Short and long-term lead generation
•    Build brand image

Who should take the Media Relations Exam?
•    PR and Corporate communications professionals
•    Business owners
•    Entrepreneurs
•    Innovators
•    Anyone who wants to assess their Media Relations skills
•    PR and Corporate communications managers and senior executives
•    PR and Corporate communications consultants
•    Any professional with skills and knowledge on Media Relations
•    Anyone interested in Media Relations
•    Anyone who wants to learn Media Relations
•    Students

Knowledge and Skills required for the Media Relations

Critical thinking and good communication skills helps candidate to gain quick success for career in media relations.

Media Relations Practice Exam Objectives

Media Relations exam focuses on assessing your skills and knowledge in strategic planning, negotiations and marketing PR.

Media Relations Practice Exam Pre-requisite

There are no prerequisites for the Media Relations exam. Candidates who are well versed  in public relations can easily clear the exam.

Media Relations Certification Course Outline

1. Strategic Planning for Media Relations
1.1 Formative Research
1.2 Communication Plan Strategy
1.3 Communication Plan Tactics
1.4 Evaluation of Impact

2. Communication and Media Relations
2.1 Definition
2.2 Purpose of Communication
2.3 Elements of Communication
2.4 The Seven C’S of Communication
2.5 Barriers to Communication
2.6 Overcoming Communication Barriers

3. Negotiating Skills and Media Relations
3.1 Negotiation Styles
3.2 Negotiation Tactics
3.3 Negotiation Process

4. Marketing PR and Integrated Marketing Communication
4.1 Introduction
4.2 Goals of Marketing Public Relations
4.3 MPR Roles
4.4 Integrated Marketing Communication
4.5 Importance of IMC
4.6 Role of Advertising within the Marketing Program
4.7 Role of Advertising within the Communication Mix
4.8 Other Ways of Communications
4.9 Publicity and Public Relations
4.10 Barriers to IMC

5. Media Relations
5.1 Introduction
5.2 Building Relations With Media
5.3 Public Relations Assistance to Media
5.4 Media Relations Norms
5.5 Press Conference
5.6 Holding a Press Conference


Exam Format and Information
Certification name – Media Relations Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees - INR 1199