Merchandising Sales Practice Exam

About Merchandising Sales
Merchandising is the promotion of goods and/or services that are available for retail sale. Merchandising includes the determination of quantities, setting prices for goods and services, creating display designs, developing marketing strategies, and establishing discounts or coupons.

Establishing the right merchandising strategy can depend on a variety of factors, such as sector, product qualities, available space, and whether the retailer is displaying in a physical or digital store. Additionally, there are various schools of thought on which types of merchandising are most effective in particular industries and departments.

Why is Merchandising Sales important?
Whether digital or in-store, retailers merchandising influence customer intent and reach their sales goals. In both brick-and-mortar and digital stores, a variety of merchandising techniques are used to arrange products, communicate their value, and create an optimal customer experience.

Merchandising is important because: a new look attracts customers; current customers buy more; and it increases impulse sales, the average transaction amount, seasonal items, the number of products stocked, market share, and customer awareness of product lines.

Benefits of Merchandising Sales
•    Higher profits.
•    More satisfied shoppers.
•    More engaged buyers (longer on-site time)
•    Faster inventory turnover.
•    Increased brand loyalty.
•    Increased brand recognition.

Who should take the Merchandising Sales Exam?
•    Merchandisers
•    Retail Manager
•    Business owners or Entrepreneurs
•    Anyone who wants to assess their merchandising skills
•    Merchandising managers and senior executives

Knowledge and Skills required for the Merchandising Sales

Creativity, space organization and communication skills helps candidate to gain success in Merchandising Sales career.

Merchandising Sales Practice Exam Objective

Merchandising Sales exam focuses on assessing your skills and knowledge in fashion forecasting and marketing, visual merchandising and design principles.

Merchandising Sales Practice Exam Pre-requisite

There are no prerequisites for the Merchandising Sales exam.

Merchandising Sales Certification Course Outline

1. Fashion Merchandising
1.1 Introduction
1.2 Merchandise Department

2. Fashion Buyer
2.1 Qualities of a Successful Buyer
2.2 Buyer Rights
2.3 Qualities of a Successful Buyer

3. Fashion Forecasting
3.1 Forecasting fashion trends
3.2 Market Reports

4. Visual Merchandising
4.1 History
4.2 Window Display
4.3 Shelves in the Clothes
4.4 Cross-Mix Merchandising
4.5 Props
4.6 Colour
4.7 Lighting
4.8 Graphics & Signage
4.9 Shop Interior
4.10 Senses Seduction
4.11 Stocking Basics
4.12 Repetition

5. Design Principles and Elements
5.1 Design Elements
5.2 Principles of Design

6. Color Theory
6.1 Historical Background
6.2 Color Abstractions
6.3 Complementary Colors
6.4 Warm vs. cool colors
6.5 Achromatic Colors
6.6 Tints and shades
6.7 Split Primary Colors
6.8 Color Harmony
6.9 Current Status
6.10 Basic Techniques for Creating Color Schemes

7. Retail
7.1 Types of Retail Outlets
7.2 Retail Pricing
7.3 Second-Hand Retail

8. Consumer Behavior
8.1 Black Box Model
8.2 Information search
8.3 Evaluation of Alternatives
8.4 Purchase Decision
8.5 Other Influences
8.6 Buyer Decision Processes

Exam Format and Information
Certification name – Merchandising Sales Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199