New Product Development - NPD
About New Product Development NPD
New
product development (NPD) is the process of bringing a new product to
the marketplace. Your business may need to engage in this process due to
changes in consumer preferences, increasing competition and advances in
technology or to capitalise on a new opportunity.
Why is New Product Development NPD important?
Advantages from using the new product development process are
• Create an innovative culture
• Keep pace with your consumers
• Discover new opportunities
• Drive higher value proposition
• Improve your brand reputation
• Faster time to market
• Avoid feature creep
• Avoid common pitfalls
Who should take the New Product Development NPD Exam?
• Senior professionals
• Product developers
• Designers
• Entrepreneurs
• Innovators
• Anyone who wants to assess their NPD skills
• Managers and senior executives
• Consultants
• Professionals working in outsourced companies responsible for New Product Development
• Any professional with skills and knowledge on NPD
• Anyone interested in NPD
• Students
New Product Development NPD Certification Course Outline
1. Idea Generation and Screening Ideas
2. Market Research
3. User Design
4. Analytics
5. Engagement & Growth
6. Product Development and Planning
7. Commercialization and Product Pricing