Pharmaceutical Marketing Practice Exam

About Pharmaceutical Marketing
Pharma marketing refers to the marketing of drugs and medical devices by private and public organizations to doctors, clinicians and consumers.  

The definition of pharmaceutical marketing is activities focused on making physicians as well as the general public aware of new and existing pharmaceutical brands, pharmaceutical marketing can include giveaway samples, detailed product literature, disease management programs, and support material for patients, internet initiatives, and events/meetings for physicians.

Pharmaceutical marketing can also be defined as a management process that serves to identify and meet patients needs in a profitable way.

Why is Pharmaceutical Marketing important?
Pharmaceutical Marketing benefit company by
•    Attract new clients
•    Keep existing customers engaged
•    Secure orders from existing and prospective clients
•    Present new products and services to customers
•    Analyze the market and find new opportunities
•    Come up with ideas on how to sell or promote the company’s products
•    Prepare marketing materials, including flyers, brochures, and newsletters
•    Attend business meetings and workshops
•    Conduct product demonstrations
•    Make presentations to potential clients

Who should take the Pharmaceutical Marketing Exam?
•    Marketing professionals
•    Anyone who wants to assess their pharmaceutical marketing skills
•    Anyone interested in pharmaceutical marketing
•    Marketing  managers and senior executives
•    Marketing consultants
•    Professionals working in outsourced pharmaceutical marketing companies

Knowledge and Skills required for the Pharmaceutical Marketing

Negotiation, persuasion and communication skills helps candidate achieve quick success in pharmaceutical marketing career.

Pharmaceutical Marketing Practice Exam Objective

Pharmaceutical Marketing exam focuses on assessing you in concepts and application of analyzing and capturing market and building strong brand.

Pharmaceutical Marketing Practice Exam Pre-requisite

There are no prerequisites for the Pharmaceutical Marketing exam. Candidate should be well versed  in marketing and pharmaceutical basics to clear the exam.


Pharmaceutical Marketing Certification Course Outline

1. Capturing Marketing Insights
1.1 Marketing Information Systems
1.2 Analysing the Macro environment
1.3 Marketing Research
1.4 Measuring Marketing Productivity
1.5 Forecasting and Demand Measurement
1.6 Marketing Mix Modelling

2. Connecting With Customers
2.1 Creating Customer Value, Satisfaction, and Loyalty
2.2 Maximizing Customer Lifetime Value
2.3 Cultivating Customer Relationships
2.4 Customer Database and Marketing

3. Analysing Consumer Markets
3.1 Factors influencing consumer behaviour
3.2 Major Psychological Processes
3.3 Buying Decision Process

4. Analysing Business Markets
4.1 Organisational Buying
4.2 Business Buying Decision Process
4.3 Procurement Process
4.4 Managing B2B Customer Relationships

5. Identifying Market Segments And Targets
5.1 Levels of Market Segmentation
5.2 Approaches to Segmenting Markets
5.3 Market Targeting

6. Building Strong Brands
6.1 Measuring Sources of Brand Equity
6.2 Brand Image
6.3 Key Success Criteria
6.4 The Brand Value Chain

7. Delivering Value
7.1 Designing and Managing Integrated Marketing Channels
7.2 Role of Marketing Channels
7.3 Analyzing Customers’ Desired Service Output Levels
7.4 Identifying Major Channel Alternatives
7.5 Managing Retailing, Wholesaling, and Logistics
7.6 Channel Integration and Systems
7.7 The New Competition in Retailing
7.8 Legal and Ethical Issues in Channel Relations
7.9 The Value Chain
7.10 Value Delivery—Companies’ Requirement

Exam Format and Information
Certification name – Pharmaceutical Marketing Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199