Product Development
About Product Development
Product
development refers to the creation of a new product which has some
utility; or up-gradation of the existing product; or enhancement of the
production process, method or system. In simple words, it is all about
bringing a change in the present goods or services or the mode of
production.
Why is Product Development important?
Product
development has become an important function of every enterprise. It
provides several advantages to the enterprise. Some important advantages
of product development are as follows:
• Product development helps in producing the goods and services of best quality.
• It provides maximum possible satisfaction to the consumers.
• It helps in expanding the market for the products.
• It helps in achieving stability in the demand of the products.
• It minimizes the possibilities of obsolescence of products.
• It helps in facing competition successfully and effectively.
• It increases the goodwill of the organization.
• It increases profit earning possibilities of the organization.
Who should take the Product Development Exam?
• Product management professionals
• Business owners or Entrepreneurs
• Innovators
• Anyone who wants to assess their product management skills
• Product managers and senior executives
• Product management consultants
• Professionals working in outsourced companies responsible for product management
• Anyone who wants to learn the skills required for product management
• Individuals who encounters product management within their day-to-day job
• Newcomers to the product management industry
Product Development Certification Course Outline
1. Product Management Basics
2. Product Strategy - Market Analysis
3. Competitor Analysis
4. Product Definition - User Requirements Research
5. Product Design - User-Centered Design
6. Product Design - Prototyping
7. Product Development
8. Product Testing - Usability Testing
9. Minimum Viable Product
10. Product Marketing
11. Product Analytics