Product Management
About Product Management
Product
management is an organisational function within a company dealing with
new product development, business justification, planning, verification,
forecasting, pricing, product launch, and marketing of a product or
products at all stages of the product lifecycle.
Why is Product Management important?
Product
management helps in gauging the changing needs of customers. As product
managers regularly interact with existing customers and are on the
lookout for new ones, they usually get to know the pain points first and
give the product development team the lead for a new product.
Who should take the Product Management Exam?
• Product management professionals
• Entrepreneurs
• Innovators
• Anyone who wants to assess their product management skills
• Product managers and senior executives
• Professionals working in outsourced companies responsible for product management
• Students
Product Management Certification Course Outline
1. Product Management Basics
2. Product Strategy - Market Analysis
3. Competitor Analysis
4. Product Definition - User Requirements Research
5. Product Design - User-Centered Design
6. Product Design - Prototyping
7. Product Development
8. Product Testing - Usability Testing
9. Minimum Viable Product
10. Product Marketing
11. Product Analytics