Product Management Practice Exam

About Product Management
Product management is an organisational function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle.

Product management is an organizational function that guides every step of a product’s lifecycle: from development, to positioning and pricing, by focusing on the product and its customers first and foremost. To build the best possible product, product managers advocate for customers within the organization and make sure the voice of the market is heard and heeded.

Why is Product Management important?
Product management helps in gauging the changing needs of customers. As product managers regularly interact with existing customers and are on the lookout for new ones, they usually get to know the pain points first and give the product development team the lead for a new product.

Product Managers are essentially the backbone for a company, or business. Not only do they monitor every team, and ensure everything being completed on is track, from the initialization of a product to the release of the product, but they also present the products to the stakeholders, and executives.

Who should take the Product Management Exam?
•    Product management professionals
•    Entrepreneurs
•    Innovators
•    Anyone who wants to assess their product management skills
•    Product managers and senior executives
•    Professionals working in outsourced companies responsible for product management
•    Students

Knowledge and Skills required for the Product Management

Candidates gain quick success if they have skills of critical thinking and good communication skills.

Product Management Practice Exam Objectives

Product Management exam validates your skills and knowledge in product strategy, design, development and testing.

Product Management Practice Exam Pre-requisite

There are no prerequisites for the Product Management exam.

Product Management Certification Course Outline

1. Product Management Basics
1.1 What is a Product
1.2 The Product Life Cycle
1.3 What is Product Management?
1.4 Stages of Product Management
1.5 Product Manager Role
1.6 Product Manager Skills

2. Product Strategy - Market Analysis
2.1 Marketing Research
2.2 Market Segmentation
2.3 Market Targeting
2.4 Market Positioning
2.5 Branding
2.6 Defining Product Strategy
2.7 Kano Model Analysis

3. Competitor Analysis
3.1 What is Competitor Analysis?
3.2 Environmental Analysis
3.3 Pestle Analysis
3.4 SWOT Analysis
3.5 Value Chain Analysis
3.6 The BCG Matrix

4. Product Definition - User Requirements Research
4.1 Factors influencing consumer behaviour
4.2 Major Psychological Processes
4.3 Consumer Buying Decision Process
4.4 Organisational Buying
4.5 Customer Data Collection and Analysis
4.6 Voice of Customer (VOC)
4.7 User Requirements
4.8 Conducting User Interviews
4.9 User or Focus Groups
4.10 Decision Making for Product Definition
4.11 Specifying the Product Definition

5. Product Design - User-Centered Design
5.1 What is User- Centered Design or UCD
5.2 UCD Characteristics
5.3 UCD Principles
5.4 User-Centered Design Process
5.5 User-Centered Design and Agile
5.6 ISO 9241 Human-Centred Design Principles

6. Product Design - Prototyping
6.1 What is a wireframe?
6.2 What is a prototype?
6.3 What is a mockup?
6.4 Prototype Categories
6.5 Prototype vs. a final product
6.6 Why to Prototype
6.7 Prototyping Components and Techniques

7. Product Development
7.1 User Personas
7.2 User stories
7.3 Scenarios
7.4 Product Requirements Document or PRD
7.5 Performing Affinity Mapping
7.6 Creating Storyboards

8. Product Testing - Usability Testing
8.1 Usability Testing Basics
8.2 Usability Testing Types
8.3 Planning a Usability Test
8.4 Usability Testing Methods
8.5 Pilot Usability Test and Moderation
8.6 Conducting Usability Test
8.7 Best Practices for Usability Testing
8.8 Heuristic Evaluation

9. Minimum Viable Product
9.1 Minimum Viable Product Basics
9.2 Purpose of MVP
9.3 MVP Elements
9.4 MVP Benefits
9.5 Developing Minimum Viable Product
9.6 Validating Minimum Viable Product
9.7 Product / Market Fit
10. Product Marketing
10.1 Product Marketing Basics
10.2 Need for Product Marketing
10.3 How to Market a Product
10.4 Product Marketing Strategy
10.5 Pricing Concepts
10.6 User Engagement
10.7 Growth Hacking

11. Product Analytics
11.1 A/B Testing
11.2 Segmentation and Funnel Analysis
11.3 Multivariate Testing
11.4 Google Analytics
11.5 Cohort Analysis
11.6 Web Analytics
11.7 Product & Engagement Analytics

Exam Format and Information
Certification name – Product Management Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees  - INR 1199