Revenue Management
About Revenue Management
Revenue
management helps to predict consumer demand to optimize inventory and
price availability in order to maximize revenue growth.
Why is Revenue Management important?
Revenue
Management is a concept that not only maximizes revenue in periods of
high demand; it also helps stimulate demand in slower periods while
avoiding pricing cannibalism. Revenue Management strategies both be
focussed on long and short term actions, always weighing revenue and
profitability against each other, where low rates even be applied during
high demand periods.
Who should take the Revenue Management Exam?
• Hospitality or Hotel professionals
• Hotel owners
• Hospitality Entrepreneurs
• Anyone who wants to assess their Revenue Management skills
• Hospitality or Hotel managers and senior executives
• Hospitality or Hotel consultants
• Any professional with skills and knowledge on Revenue Management
• Anyone interested in Revenue Management
• Anyone who wants to learn Revenue Management
• Students
Revenue Management Certification Course Outline
1. Revenue Management Basics
2. Effective Yielding
3. Segmentation
4. Forecasting & Budgeting
5. Pricing