While it can be thrilling and lucrative, selling consumer goods through retail channels can also be perilous. A dozen products failed to make it onto store shelves for every one that was a success. You will be able to overcome obstacles and get your goods into clients' hands with the aid of a well-planned sales strategy.

Why Should You Pursue a Certificate in Consumer Product Sales?

• Understand how to conduct market research, choose the best retailers, and create a persuasive sales presentation that details all of your product's advantages.
  
• Learn the techniques for making the call and sealing the deal. As you decide your future with specific shops, learn to manage your inventory, maintain good client relations, and assess your sales.

Target Audience

• Sales professionals
  
• CEOs
• company owner
• Anyone looking for a benefit as they enter the sales industry

Course Outline

• Consumer Product Sales Fundamentals: Sales cycle, prospecting techniques, customer interaction strategies, handling objections, and closing techniques in a retail environment.
• Understanding Consumer Behavior: Learning about consumer buying habits, motivations, and decision-making processes to tailor sales approaches effectively.
• Product Knowledge for Various Categories: Exploring different consumer product categories (apparel, electronics, home goods, etc.), understanding product features and benefits, and learning to identify customer needs and recommend suitable products.
• Visual Merchandising and Shelf Management: Understanding the importance of product presentation in influencing customer buying decisions.
• Retail Sales Technologies: Learning about point-of-sale (POS) systems, inventory management tools, and other relevant retail technologies.
• Customer Service Excellence: Developing strong communication and interpersonal skills to build rapport with customers, address their inquiries, and provide exceptional service.