Certificate in Medical Equipment Sales 

Overview

Medical sales representatives strategically approach prospective clients with goods or services that will improve their clients' operations and capacity to serve clients. They market and sell drugs, medical devices, equipment and supplies, biotechnology, and management tools to clinical facilities and professionals using their understanding of healthcare and sales techniques.

Why a certificate in medical equipment sales?

• A Medical Sales Representative's experience and successful sales history may help them advance into area or regional management, product or account management, marketing or sales, and field training.
• You might also start selling medical supplies and disposables.
  

Target Audience

• Those who have a bachelor's degree in drugs or a closely connected discipline
  
• excellent business training, regional mobility, and negotiating and sales prowess

Course Outline

• Medical Equipment Industry Overview: Understanding the different types of medical equipment (diagnostic, therapeutic, monitoring), the regulatory landscape governing medical devices, and the sales cycle for medical equipment.
• Medical Terminology and Anatomy: Learning basic medical terminology and human anatomy to understand the functionalities and applications of various medical equipment.
• Sales Techniques for Medical Equipment: Adapting sales strategies to address the specific needs and challenges of hospitals, clinics, and other healthcare providers when it comes to acquiring medical equipment. This may involve navigating procurement processes, budgeting constraints, and addressing concerns about equipment integration and training needs.
• Regulatory Compliance and Ethical Marketing: Exploring relevant regulations governing the marketing and sales of medical devices, adhering to ethical codes of conduct, and ensuring accurate and truthful product information is presented to healthcare professionals.
• Product Demonstration and Clinical Applications: Developing skills to effectively demonstrate medical equipment functionalities, explain clinical applications and benefits to healthcare providers, and address technical questions about the equipment.
• Value Proposition and Cost-Benefit Analysis: Learning to develop compelling value propositions for medical equipment, highlighting cost-effectiveness, improved patient outcomes, and return on investment (ROI) for healthcare facilities.
• Building Relationships with Healthcare Professionals: Understanding how to build trust and strong working relationships with healthcare professionals like doctors, nurses, and procurement specialists to facilitate successful equipment sales and ongoing customer service.