Salesforce AI Associate Practice Exam

The Salesforce AI Associate certification focuses on foundational knowledge of AI concepts, particularly in relation to Salesforce's suite of AI-powered tools like Einstein and GPT-powered solutions. This certification is designed for individuals interested in understanding how AI can be applied to enhance customer engagement, automate business processes, and provide insights from data. It validates a professional's ability to leverage AI technologies within Salesforce to improve decision-making, increase productivity, and enable intelligent automation across various business functions.
Why is Salesforce AI Associate important?

• Provides foundational knowledge of AI and its applications within Salesforce.
• Helps integrate AI tools like Salesforce Einstein and GPT into business operations.
• Enables smarter, AI-driven decision-making and automation in Salesforce CRM.
• Enhances customer engagement by leveraging AI for predictive analytics and personalization.
• Improves operational efficiency by automating routine tasks using AI.
• Helps businesses drive data insights through advanced AI models.
• Aligns business goals with AI strategies to improve overall performance.

Who should take the Salesforce AI Associate Exam?

• AI Enthusiasts in the Salesforce Ecosystem
• Salesforce Administrators
• Salesforce Developers
• Salesforce Consultants
• Business Analysts
• Data Analysts
• Customer Experience Specialists
• Digital Transformation Consultants
• AI Product Managers

Skills Evaluated

Candidates taking the certification exam on the Salesforce AI Associate is evaluated for the following skills:

• Understanding of basic AI concepts and terminologies.
• Knowledge of Salesforce's AI tools, including Einstein and GPT capabilities.
• Ability to integrate AI into Salesforce processes to drive efficiency.
• Familiarity with AI-driven decision-making in customer engagement.
• Application of AI for predictive analytics, insights, and automation.
• Understanding the ethical considerations in AI applications.
• Knowledge of AI models and how to implement them in Salesforce.

Salesforce AI Associate Certification Course Outline
The Salesforce AI Associate Certification covers the following topics -

1. AI Fundamentals: 17%

• Explain the basic principles and applications of AI within Salesforce.

• Differentiate between the types of AI and their capabilities.

2. AI Capabilities in CRM: 8%

• Identify CRM AI capabilities.

• Describe the benefits of AI as they apply to CRM.

3. Ethical Considerations of AI: 39%

• Describe the ethical challenges of AI (for example, human bias in machine learning, lack of transparency, etc.).

• Apply Salesforce's Trusted AI Principles to given scenarios.

4. Data for AI: 36%

• Describe the importance of data quality.

• Describe the elements/components of data quality.