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Salesforce Marketing Cloud Account Engagement Consultant

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Salesforce Marketing Cloud Account Engagement Consultant

The Salesforce Marketing Cloud Account Engagement Consultant certification (formerly known as Pardot Consultant) validates a professional's expertise in designing and implementing marketing automation solutions using Salesforce's Marketing Cloud Account Engagement platform. Consultants in this role are responsible for configuring the platform, optimizing lead management and nurturing strategies, implementing account engagement programs, and aligning marketing automation with sales strategies. The certification focuses on integrating Salesforce with Marketing Cloud to enable personalized communication, lead scoring, reporting, and campaign management to enhance marketing efficiency and sales alignment.
Why is Salesforce Marketing Cloud Account Engagement Consultant important?

  • Configures and optimizes Salesforce Account Engagement for marketing automation.
  • Ensures proper alignment between marketing and sales teams.
  • Implements lead nurturing and scoring strategies to improve marketing ROI.
  • Designs and manages engagement programs that drive personalized communication.
  • Enhances data-driven marketing through reporting and campaign analytics.
  • Integrates Salesforce CRM with Marketing Cloud for seamless lead management.
  • Automates marketing workflows to streamline operations and improve efficiency.

Who should take the Salesforce Marketing Cloud Account Engagement Consultant Exam?

  • Marketing Automation Consultant
  • Digital Marketing Consultant
  • Salesforce Marketing Cloud Consultant
  • Salesforce Account Engagement Specialist
  • CRM Marketing Consultant
  • Marketing Operations Manager
  • Marketing Cloud Implementation Specialist
  • Lead Generation Consultant

Salesforce Marketing Cloud Account Engagement Consultant Certification Course Outline
The Salesforce Marketing Cloud Account Engagement Consultant Certification covers the following topics -

1. Evaluation: 17%
2. Account Configuration: 20%
3. Automating Business Processes: 17%
4. Email Marketing: 10%
5. Lead Management: 14%
6. Personalizing the Prospect Experience: 8%
7. Reporting, Metrics and Analytics: 11%
8. Sales Emails and Alerts: 3%

 


Salesforce Marketing Cloud Account Engagement Consultant FAQs

This certification specifically focuses on marketing automation and lead management within Salesforce, unlike broader CRM or cloud-focused certifications.

At least 6-12 months of hands-on experience in Salesforce Marketing Cloud Account Engagement is recommended.

The exam consists of multiple-choice and multiple-select questions focused on Salesforce Account Engagement configuration, campaign management, and analytics.

The exam covers lead generation, engagement studio, lead scoring, email marketing, landing pages, integration with Salesforce CRM, and campaign reporting.

While not mandatory, experience with Salesforce Marketing Cloud Account Engagement (Pardot) and marketing automation strategies is highly recommended.

Marketing automation consultants, digital marketing professionals, and Salesforce consultants focusing on marketing and CRM integration should pursue this certification.

This certification validates your ability to implement marketing automation strategies using Salesforce Marketing Cloud Account Engagement (formerly Pardot).

Salesforce certifications are valid for one year, after which maintenance exams are required to stay current with product updates.

The passing score is typically around 68%, though it may vary based on the exam version.