Salesforce Marketing Cloud Account Engagement Consultant Practice Exam

The Salesforce Marketing Cloud Account Engagement Consultant certification (formerly known as Pardot Consultant) validates a professional's expertise in designing and implementing marketing automation solutions using Salesforce's Marketing Cloud Account Engagement platform. Consultants in this role are responsible for configuring the platform, optimizing lead management and nurturing strategies, implementing account engagement programs, and aligning marketing automation with sales strategies. The certification focuses on integrating Salesforce with Marketing Cloud to enable personalized communication, lead scoring, reporting, and campaign management to enhance marketing efficiency and sales alignment.
Why is Salesforce Marketing Cloud Account Engagement Consultant important?

• Configures and optimizes Salesforce Account Engagement for marketing automation.
• Ensures proper alignment between marketing and sales teams.
• Implements lead nurturing and scoring strategies to improve marketing ROI.
• Designs and manages engagement programs that drive personalized communication.
• Enhances data-driven marketing through reporting and campaign analytics.
• Integrates Salesforce CRM with Marketing Cloud for seamless lead management.
• Automates marketing workflows to streamline operations and improve efficiency.

Who should take the Salesforce Marketing Cloud Account Engagement Consultant Exam?

• Marketing Automation Consultant
• Digital Marketing Consultant
• Salesforce Marketing Cloud Consultant
• Salesforce Account Engagement Specialist
• CRM Marketing Consultant
• Marketing Operations Manager
• Marketing Cloud Implementation Specialist
• Lead Generation Consultant

Skills Evaluated

Candidates taking the certification exam on the Salesforce Marketing Cloud Account Engagement Consultant is evaluated for the following skills:

• Expertise in configuring Salesforce Marketing Cloud Account Engagement (formerly Pardot).
• Ability to design and implement lead generation, nurturing, and scoring models.
• Proficiency in setting up marketing workflows and automation.
• Knowledge of email marketing strategies, landing pages, and dynamic content.
• Ability to integrate Marketing Cloud with Salesforce CRM for lead management.
• Analytical skills to measure and improve marketing performance through reporting.
• Experience in personalizing customer journeys and enhancing engagement programs.
• Strong understanding of sales-marketing alignment and campaign ROI measurement.

Salesforce Marketing Cloud Account Engagement Consultant Certification Course Outline
The Salesforce Marketing Cloud Account Engagement Consultant Certification covers the following topics -

1. Evaluation: 17%

• Given a scenario that includes an assessment of a customer's current Salesforce and Account Engagement landscape as well as business objectives, analyze and make recommendations on a path forward.

• Design a strategy to identify customer business needs based on marketing trends using currently available tools and methods.

2. Account Configuration: 20%

• Articulate the implications and importance of technical setup.

• Develop a plan to maintain data integrity during data migration.

• Given a usage governance plan, develop and recommend a strategy that addresses organization and authorization (or access).

3. Automating Business Processes: 17%

• Given a scenario, recommend the best automation tool(s) (automation rule, segmentation rule, dynamic list, completion action).

• Given a scenario, design a sequence of events in Account Engagement to complete a marketing initiative (assets, automation, notifications, etc.).

• Given a scenario, develop and implement a lead nurturing strategy.

4. Email Marketing: 10%

• Apply email marketing standards and best practices to customer business needs.

5. Lead Management: 14%

• Given a customer scenario, develop and recommend a lead generation strategy including Account Engagement assets.

• Given a lead qualification threshold, classify prospects appropriately.

• Given a scenario, recommend a model to route qualified and unqualified leads across the business.

6. Personalizing the Prospect Experience: 8%

• Recommend ways to personalize the prospect experience.

• Design a strategy to meet a company's consent management requirements.

7. Reporting, Metrics and Analytics: 11%

• Recommend the technical setup requirements for reporting and analytics.

• Identify reporting methods to solve a given scenario.

8. Sales Emails and Alerts: 3%

• Configure Sales Emails and Alerts for sales use.

• Summarize the benefits of Sales Emails and Alerts.