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Salesforce Marketing Cloud Account Engagement Specialist

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Salesforce Marketing Cloud Account Engagement Specialist

The Salesforce Marketing Cloud Account Engagement Specialist certification (formerly Pardot Specialist) validates a professional's expertise in Salesforce's Account Engagement platform. This role focuses on managing marketing automation, lead generation, nurturing, and campaign management processes. Specialists are responsible for configuring engagement studios, managing lead scoring and grading, email marketing, and syncing data between Marketing Cloud and Salesforce. The goal is to help businesses build personalized marketing journeys and measure the success of their marketing efforts through analytics and reporting.
Why is Salesforce Marketing Cloud Account Engagement Specialist important?

  • Ensures effective use of marketing automation tools to drive lead generation and nurturing.
  • Enables data-driven decision-making through campaign analytics and reporting.
  • Helps align marketing and sales teams by integrating Salesforce CRM with Marketing Cloud.
  • Manages customer journeys and engagement through personalized communication.
  • Optimizes lead scoring, segmentation, and targeted campaigns.
  • Enhances marketing ROI by automating repetitive tasks and workflows.
  • Provides insights into customer behavior and preferences for more focused marketing efforts.

Who should take the Salesforce Marketing Cloud Account Engagement Specialist Exam?

  • Marketing Automation Specialist
  • Digital Marketing Manager
  • Marketing Cloud Specialist
  • Email Marketing Manager
  • Lead Generation Manager
  • Marketing Operations Manager
  • Salesforce Administrator (focused on Marketing Cloud)
  • CRM Specialist

Salesforce Marketing Cloud Account Engagement Specialist Certification Course Outline
The Salesforce Marketing Cloud Account Engagement Specialist Certification covers the following topics -

1. Visitors and Prospects: 8%
2. Administration: 11%
3. Account Engagement Forms, Form Handlers and Landing Pages: 20%
4. Lead Management: 24%
5. Email Marketing: 20%
6. Engagement Studio: 17%

 


Salesforce Marketing Cloud Account Engagement Specialist FAQs

This certification is specific to marketing automation within Salesforce, focusing on engagement, lead management, and email marketing, unlike broader Salesforce certifications.

At least 6 months of hands-on experience using Salesforce Marketing Cloud Account Engagement is recommended.

The exam consists of 60 multiple-choice and multiple-select questions, and you’ll have 90 minutes to complete it.

It positions you as an expert in marketing automation, increasing your value in roles that focus on personalized customer engagement, lead management, and campaign performance.

The exam covers lead generation, lead nurturing, email marketing, segmentation, lead scoring, reporting, and data integration between Marketing Cloud and Salesforce.

There are no formal prerequisites, but experience using Marketing Cloud Account Engagement (Pardot) is recommended.

Marketing automation professionals, digital marketers, and CRM specialists who use Marketing Cloud Account Engagement to manage campaigns and customer journeys should pursue this certification.

It validates your skills in using Salesforce’s marketing automation platform (formerly Pardot) for lead nurturing, campaign management, and data integration with Salesforce CRM.

The passing score for the exam is typically around 70%, though it may vary.

Salesforce certifications are valid for one year. You will need to complete maintenance exams to keep your certification up to date with the latest features.