Salesforce Marketing Cloud Account Engagement Specialist Practice Exam

The Salesforce Marketing Cloud Account Engagement Specialist certification (formerly Pardot Specialist) validates a professional's expertise in Salesforce's Account Engagement platform. This role focuses on managing marketing automation, lead generation, nurturing, and campaign management processes. Specialists are responsible for configuring engagement studios, managing lead scoring and grading, email marketing, and syncing data between Marketing Cloud and Salesforce. The goal is to help businesses build personalized marketing journeys and measure the success of their marketing efforts through analytics and reporting.
Why is Salesforce Marketing Cloud Account Engagement Specialist important?

• Ensures effective use of marketing automation tools to drive lead generation and nurturing.
• Enables data-driven decision-making through campaign analytics and reporting.
• Helps align marketing and sales teams by integrating Salesforce CRM with Marketing Cloud.
• Manages customer journeys and engagement through personalized communication.
• Optimizes lead scoring, segmentation, and targeted campaigns.
• Enhances marketing ROI by automating repetitive tasks and workflows.
• Provides insights into customer behavior and preferences for more focused marketing efforts.

Who should take the Salesforce Marketing Cloud Account Engagement Specialist Exam?

• Marketing Automation Specialist
• Digital Marketing Manager
• Marketing Cloud Specialist
• Email Marketing Manager
• Lead Generation Manager
• Marketing Operations Manager
• Salesforce Administrator (focused on Marketing Cloud)
• CRM Specialist

Skills Evaluated

Candidates taking the certification exam on the Salesforce Marketing Cloud Account Engagement Specialist is evaluated for the following skills:

• Knowledge of Marketing Cloud Account Engagement (formerly Pardot) capabilities and best practices.
• Proficiency in setting up and managing engagement studios, lead nurturing, and segmentation.
• Expertise in configuring lead scoring and grading models.
• Ability to create and manage email marketing campaigns and landing pages.
• Understanding of how to integrate Marketing Cloud with Salesforce CRM.
• Ability to analyze and interpret campaign performance metrics and reporting.
• Familiarity with the Pardot automation rules, dynamic content, and completion actions.

Salesforce Marketing Cloud Account Engagement Specialist Certification Course Outline
The Salesforce Marketing Cloud Account Engagement Specialist Certification covers the following topics -

1. Visitors and Prospects: 8%

• Describe the relationship between visitors and prospects.

• Given a scenario, apply the appropriate plan of action using Prospect Audits.

2. Administration: 11%

• Illustrate how to create, edit, and map fields.

• Explain the relationship between Account Engagement and Salesforce.

• Describe the capabilities of the Account Engagement Recycle Bin.

3. Account Engagement Forms, Form Handlers and Landing Pages: 20%

• Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms.

• Identify the capabilities, use cases and interpret reporting metrics for landing pages.

4. Lead Management: 24%

• Explain the components and use cases of an automation rule.

• Distinguish between the capabilities of, use cases for, and how to create different types of lists.

• Define the capabilities of a completion action.

• Define the capabilities of a segmentation rule.

• Define the capabilities of page actions.

• Explain what a Score measures and how scoring is managed.

• Explain what a Grade measures and how grading is managed.

• Identify the capabilities and use cases of custom redirects.

5. Email Marketing: 20%

• Distinguish between an Email and an Email Template.

• Given a scenario, identify the capabilities and use cases for email.

• Distinguish between the metrics collected in Account Engagement email reporting.

6. Engagement Studio: 17%

• Distinguish between the components of an engagement program.

• Explain the process of updating an engagement program including its assets.