Salesforce Marketing Cloud Engagement Consultant Practice Exam

Salesforce Certified Marketing Cloud Engagement Consultant Practice Exam

 

The Salesforce Certified Marketing Cloud Engagement Consultant program is designed for people who know how to set up Marketing Cloud solutions. You need to have experience in managing and setting up Marketing Cloud, which you can prove by passing the Salesforce Certified Marketing Cloud Administrator exam. This certification is for Salesforce consultants or partners who are experts in implementing Marketing Cloud. They know the best ways to design, execute campaigns, and create custom solutions for clients. A Salesforce Certified Marketing Cloud Consultant can meet customer needs in a way that's sustainable, scalable, and helps customers succeed in the long run.

 

Who should take the exam?

The Salesforce Certified Marketing Cloud Engagement Consultant is skilled in using Marketing Cloud tools for running various email campaigns, both tactical and strategic. They can create email marketing campaigns by utilizing different tools like content systems, segmentation, automation, tracking, and analytics. These tools help them make decisions based on data to improve customer email campaigns. Additionally, the Salesforce Certified Marketing Cloud Consultant is capable of resolving platform issues efficiently.

 

Salesforce Exam Experience and Knowledge Requirement:

The Salesforce Certified Marketing Cloud Engagement Consultant possesses a minimum of six months of implementation experience or has completed at least five implementation projects, demonstrating hands-on proficiency as a Salesforce Marketing Cloud Solutions Architect or in a similar role involving Marketing Cloud and associated tools. Additionally, they exhibit facilitation and consultative skills at a technical level.

Candidates for the Salesforce Certified Marketing Cloud Engagement Consultant certification are expected to have the experience, skills, knowledge, and capabilities to:

• Integrate various tools such as segmentation, automation, tracking, and analytics to make data-driven decisions aimed at optimizing email campaigns.
• Address and resolve fundamental platform issues.
• Write basic SQL, including join statements.
• Employ scripting for messaging and CloudPages (AMPscript, Guide Template Language, Server-Side JavaScript).
• Configure account setup and administration, encompassing Business Units, roles and permissions, profiles, SAP, RMM, Users, and subscriber filters, as well as SFTP.
• Configure data, including data extensions and Contact Builder.
• Manage unsubscribes, including custom Preference Center setup.
• Define and execute email data interactions, such as import, data extracts, and file transfers.
• Configure automation processes.
• Understand Web Service offerings.
• Manage and troubleshoot Marketing Cloud Connect.
• Configure Distributed Marketing.
• Understand the Contact Delete process.

 

Exam Details

• Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
• Exam Languages: English
• Exam Questions: 60 Questions
• Time: 105 minutes
• Passing Score: 67%

 

Salesforce Certified Marketing Cloud Engagement Consultant Exam Course Outline 

The Exam covers the given topics  - 

Topic 1: Understand Discovery and Architecture: 16%

• Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
• Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer. 
• Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.

 

Topic 2: Learn about Integration: 20%

• Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.
• Articulate how data model will support personalized and relevant messaging and content.
• Given a customer use case, recommend which extension product(s) addresses the requirement.

 

Topic 3: Understand about Account Configuration: 12%

• Given a customer scenario, determine the appropriate account hierarchy.
• Given a scenario, solution issues regarding Reply Mail Management.
• Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.
• Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.

 

Topic 4: Learn Automation: 20%

• Given a customer scenario, provide the appropriate automation type and activities that should be utilized.
• Given a customer scenario, design complex automations using Journey Builder and Automation Studio.

 

Topic 5: Understand Data Modeling and Management: 21%

• Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views and tracking extracts.
• Explain the various data objects in Marketing Cloud. 
• Evaluate implications on data model when choosing contact identity.

 

Topic 6: Understand Messaging: 11%

• Given a customer scenario, describe various ways to individualize message content.
• Given a customer scenario, determine the appropriate messaging option.