Services Marketing Practice Exam

Services Marketing is the practice of marketing of services to potential and existing customers so as to increase its sales. Similar to marketing, the practice includes developing customer relationships, managing service quality, and delivering value. It is applicable in service industry and especially in hospitality, healthcare, financial services, and education.

A certification in Services Marketing attests to your skills and knowledge in designing and implementing marketing strategies for companies providing services. This certification assess you in customer experience, service quality management, and market positioning.
Why is Services Marketing certification important?

• The certification validates your skills and knowledge of marketing of services.
• Increases your credibility and career prospects in service industries.
• Validates your knowledge of customer experience management and service delivery.
• Provides you a competitive edge in job applications and promotions.
• Reflects your commitment to professional development in marketing.

Who should take the Services Marketing Exam?

• Marketing Managers
• Customer Experience Managers
• Service Delivery Managers
• Brand Strategists
• Sales Executives in service-based businesses
• Entrepreneurs in service sectors
• Consultants specializing in services marketing

Skills Evaluated

Candidates taking the certification exam on the Services Marketing is evaluated for the following skills:

• Service marketing basics
• Customer relationship management
  
• Service quality measurement
  
• Strategic thinking
  
• Service marketing mix (7Ps)
• Problem-solving
• Customer experience
  
• Digital service marketing

Services Marketing Certification Course Outline
The course outline for Services Marketing certification is as below -

• Difference between product and services marketing
• Characteristics of services (intangibility, heterogeneity, etc.)

• Customer journey mapping
• Feedback mechanisms

• People, Processes, and Physical Evidence
• Role of pricing and promotion in services

• Models like SERVQUAL
• Measuring and improving service quality

• Building and retaining customer relationships
• Lifetime customer value

• Role of social media and digital platforms
• Automation in service delivery

• Positioning strategies
• Case studies of successful service brands

• Cross-cultural marketing of services
• Ethical practices in services marketing